Hiring for Sales & Marketing in the UK
The UK Sales & Marketing landscape is currently defined by a strong drive for specialist hires who can deliver measurable customer insights and marketing ROI. Organisations are balancing the need for speed with a rigorous selection process, focusing on high-calibre talent in revenue-impacting roles and project-based contract specialists.
Economic pressures and stricter data privacy laws have made digital transformation and regulatory compliance core components of modern hiring strategies. Moving into 2026, the ability to align digital operations with strict governance frameworks will remain a decisive factor for successful recruitment.
In-Demand Sales & Marketing Roles in the UK
- Digital Marketing Managers / Digital Strategists
- Growth Marketers / Performance Marketing Specialists
- Marketing Automation Specialists
- Content Marketing / SEO Specialists
- Business Development Managers / Sales Executives
- Corporate Communications / PR Specialists
In-Demand Sales & Marketing Skills in the UK
- Marketing automation (HubSpot, Marketo, Salesforce)
- Paid media, SEO, and content marketing
- Website and UX analytics
- CRM management (particularly Salesforce)
- Customer segmentation and insights
- B2B business development
- Sales enablement / sales support and tendering
- Brand strategy and communications
Up, Down, or Flat? Sales & Marketing Salary Trends in the UK
Salaries in the UK Sales and Marketing sectors have remained largely stable, with modest average increases of approximately 2.5% that track slightly ahead of general market averages. While broad-based pay growth is controlled, salary premiums are being awarded to niche specialists in areas like AI-driven marketing, performance analytics, and data-heavy CRM roles.
The outlook for 2026 suggests continued stability, with employers increasingly using comprehensive benefits and flexible working options to attract top-tier talent without inflating base salary structures.
Sales & Marketing Salaries in the UK
| Job Title |
Search job title
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Sub Sector | ||||
|---|---|---|---|---|---|---|
| Job Title | Sector | Sub Sector | Location | 0 - 3 years | 3 - 5 years | 5+ years |
Roadshow / Corporate Access Coordinator Marketing Marketing Daily rate |
Financial Services | Marketing | London | £250 - £300 | £300 - £350 | £350 - £400 |
Head of Marketing & Business Development Marketing Marketing Daily rate |
Financial Services | Marketing | London | £500 - £600 | £600 - £650 | £650 - £800 |
SEO / PPC Manager Marketing Marketing Daily rate |
Financial Services | Marketing | London | £225 - £325 | £300 - £350 | £350 - £500 |
Brand Marketing Executive Marketing Marketing Daily rate |
Financial Services | Marketing | London | £200 - £250 | £250 - £350 | £350 - £400 |
Visual / Digital Designer Marketing Marketing Daily rate |
Financial Services | Marketing | London | £200 - £300 | £300 - £400 | £350 - £450 |
Digital Marketing Director Marketing Marketing Daily rate |
Financial Services | Marketing | London | £550 - £650 | £650 - £750 | £750 - £950 |
Marketing & Business Development Manager Marketing Marketing Daily rate |
Financial Services | Marketing | London | £300 - £350 | £350 - £450 | £450 - £600 |
CRM Manager Marketing Marketing Daily rate |
Financial Services | Marketing | London | £250 - £300 | £300 - £400 | £350 - £450 |
Events Director Marketing Marketing Daily rate |
Financial Services | Marketing | London | £400 - £450 | £450 - £500 | £550 - £650 |
Marketing Director Marketing Marketing Daily rate |
Financial Services | Marketing | London | £500 - £550 | £550 - £750 | £750 - £1,000 |
Graphic Designer Marketing Marketing Daily rate |
Financial Services | Marketing | London | £300 - £350 | £350 - £400 | £400 - £450 |
Digital Marketing Manager Marketing Marketing Daily rate |
Financial Services | Marketing | London | £350 - £450 | £450 - £550 | £550 - £650 |
Marketing & Business Development Executive Marketing Marketing Daily rate |
Financial Services | Marketing | London | £200 - £250 | £250 - £350 | £350 - £400 |
Email Marketing Manager Marketing Marketing Daily rate |
Financial Services | Marketing | London | £250 - £300 | £300 - £350 | £350 - £400 |
Events Manager Marketing Marketing Daily rate |
Financial Services | Marketing | London | £300 - £350 | £350 - £450 | £450 - £600 |
Marketing Manager Marketing Marketing Daily rate |
Financial Services | Marketing | London | £300 - £350 | £350 - £450 | £450 - £600 |
Presentations Specialist Marketing Marketing Daily rate |
Financial Services | Marketing | London | £300 - £350 | £350 - £400 | £400 - £450 |
Digital Marketing Executive Marketing Marketing Daily rate |
Financial Services | Marketing | London | £250 - £300 | £275 - £325 | £325 - £375 |
Brand Marketing Director Marketing Marketing Daily rate |
Financial Services | Marketing | London | £450 - £500 | £550 - £600 | £600 - £650 |
Studio Manager Marketing Marketing Daily rate |
Financial Services | Marketing | London | £250 - £300 | £300 - £350 | £350 - £400 |
Events Executive Marketing Marketing Daily rate |
Financial Services | Marketing | London | £200 - £250 | £250 - £300 | £350 - £400 |
Marketing Executive Marketing Marketing Daily rate |
Financial Services | Marketing | London | £200 - £250 | £250 - £300 | £350 - £400 |
Social Media Manager Marketing Marketing Daily rate |
Financial Services | Marketing | London | £200 - £300 | £300 - £400 | £350 - £450 |
Brand Marketing Manager Marketing Marketing Daily rate |
Financial Services | Marketing | London | £400 - £450 | £450 - £500 | £500 - £600 |
Web Content Manager Marketing Marketing Daily rate |
Financial Services | Marketing | London | £250 - £300 | £300 - £400 | £350 - £450 |
Head of Internal Communications Communications Communications Daily rate |
Financial Services | Communications | London | £500 - £600 | £600 - £650 | £650 - £850 |
Internal Communications Manager Communications Communications Daily rate |
Financial Services | Communications | London | £350 - £400 | £450 - £500 | £500 - £550 |
Internal Communications Executive Communications Communications Daily rate |
Financial Services | Communications | London | £250 - £300 | £300 - £350 | £350 - £450 |
Public Relations Director Communications Communications Daily rate |
Financial Services | Communications | London | £450 - £500 | £550 - £600 | £600 - £650 |
Public Relations Manager Communications Communications Daily rate |
Financial Services | Communications | London | £350 - £400 | £400 - £450 | £450 - £500 |
Public Relations Executive Communications Communications Daily rate |
Financial Services | Communications | London | £200 - £250 | £250 - £300 | £300 - £400 |
Content Writer Communications Communications Daily rate |
Financial Services | Communications | London | £250 - £300 | £300 - £350 | £350 - £400 |
Head of RFP / Bid Writing Marketing - Sales Support Marketing - Sales Support Daily rate |
Financial Services | Marketing - Sales Support | London | £500 - £550 | £550 - £600 | £650 - £750 |
RFP Manager / Bid Writing Marketing - Sales Support Marketing - Sales Support Daily rate |
Financial Services | Marketing - Sales Support | London | £300 - £350 | £350 - £400 | £400 - £450 |
RFP Executive / Bid Writing Marketing - Sales Support Marketing - Sales Support Daily rate |
Financial Services | Marketing - Sales Support | London | £250 - £300 | £300 - £350 | £350 - £400 |
Account Executive Marketing Marketing Daily rate |
Commerce & Industry | Marketing | London | £200 - £250 | £250 - £300 | £350 - £400 |
Studio Manager Marketing Marketing Daily rate |
Commerce & Industry | Marketing | London | £200 - £250 | £250 - £300 | £300 - £350 |
Events Manager Marketing Marketing Daily rate |
Commerce & Industry | Marketing | London | £250 - £275 | £275 - £300 | £300 - £375 |
ECommerce Marketing Manager Marketing Marketing Daily rate |
Commerce & Industry | Marketing | London | £300 - £350 | £350 - £400 | £400 - £450 |
Social Media Manager Marketing Marketing Daily rate |
Commerce & Industry | Marketing | London | £200 - £250 | £250 - £300 | £350 - £400 |
Brand Marketing Director Marketing Marketing Daily rate |
Commerce & Industry | Marketing | London | £350 - £400 | £400 - £450 | £450 - £550 |
Marketing Director Marketing Marketing Daily rate |
Commerce & Industry | Marketing | London | £400 - £475 | £475 - £550 | £550 - £650 |
Web Content Manager Marketing Marketing Daily rate |
Commerce & Industry | Marketing | London | £223 - £275 | £275 - £325 | £325 - £375 |
Events Executive Marketing Marketing Daily rate |
Commerce & Industry | Marketing | London | £150 - £180 | £180 - £200 | £200 - £250 |
ECommerce Merchandising Manager Marketing Marketing Daily rate |
Commerce & Industry | Marketing | London | £250 - £300 | £300 - £350 | £350 - £400 |
SEO / PPC Manager Marketing Marketing Daily rate |
Commerce & Industry | Marketing | London | £200 - £250 | £250 - £300 | £300 - £350 |
Brand Marketing Manager Marketing Marketing Daily rate |
Commerce & Industry | Marketing | London | £250 - £300 | £300 - £350 | £350 - £475 |
Marketing Manager Marketing Marketing Daily rate |
Commerce & Industry | Marketing | London | £250 - £300 | £300 - £375 | £370 - £475 |
Visual / Digital Designer Marketing Marketing Daily rate |
Commerce & Industry | Marketing | London | £200 - £250 | £250 - £300 | £300 - £350 |
Digital Marketing Director Marketing Marketing Daily rate |
Commerce & Industry | Marketing | London | £450 - £500 | £500 - £550 | £550 - £600 |
Media Planner Marketing Marketing Daily rate |
Commerce & Industry | Marketing | London | £250 - £275 | £275 - £325 | £325 - £400 |
Account Director Marketing Marketing Daily rate |
Commerce & Industry | Marketing | London | £250 - £350 | £350 - £400 | £400 - £500 |
CRM Manager Marketing Marketing Daily rate |
Commerce & Industry | Marketing | London | £250 - £300 | £300 - £350 | £350 - £400 |
Brand Marketing Executive Marketing Marketing Daily rate |
Commerce & Industry | Marketing | London | £150 - £180 | £180 - £200 | £200 - £250 |
Marketing Executive Marketing Marketing Daily rate |
Commerce & Industry | Marketing | London | £150 - £180 | £180 - £200 | £200 - £250 |
Graphic Designer Marketing Marketing Daily rate |
Commerce & Industry | Marketing | London | £180 - £220 | £220 - £250 | £250 - £300 |
Digital Marketing Manager Marketing Marketing Daily rate |
Commerce & Industry | Marketing | London | £300 - £350 | £350 - £400 | £400 - £450 |
Category Director Marketing Marketing Daily rate |
Commerce & Industry | Marketing | London | £350 - £400 | £400 - £450 | £450 - £500 |
Account Manager Marketing Marketing Daily rate |
Commerce & Industry | Marketing | London | £200 - £250 | £250 - £300 | £300 - £350 |
Email Marketing Manager Marketing Marketing Daily rate |
Commerce & Industry | Marketing | London | £200 - £250 | £250 - £300 | £300 - £350 |
Events Director Marketing Marketing Daily rate |
Commerce & Industry | Marketing | London | £300 - £350 | £350 - £380 | £380 - £450 |
Marketing Assistant Marketing Marketing Daily rate |
Commerce & Industry | Marketing | London | £135 - £145 | £145 - £155 | £155 - £190 |
Digital Product Manager Marketing Marketing Daily rate |
Commerce & Industry | Marketing | London | £200 - £250 | £250 - £300 | £300 - £350 |
Digital Marketing Executive Marketing Marketing Daily rate |
Commerce & Industry | Marketing | London | £150 - £200 | £200 - £250 | £250 - £300 |
Category Management Marketing Marketing Daily rate |
Commerce & Industry | Marketing | London | £275 - £300 | £300 - £325 | £327 - £375 |
Account Director Marketing Marketing Daily rate |
Commerce & Industry | Marketing | Surrey | £300 - £350 | £350 - £400 | £400 - £450 |
Account Manager Marketing Marketing Daily rate |
Commerce & Industry | Marketing | Surrey | £200 - £225 | £225 - £250 | £250 - £300 |
Account Executive Marketing Marketing Daily rate |
Commerce & Industry | Marketing | Surrey | £150 - £175 | £175 - £250 | £250 - £275 |
Marketing Director Marketing Marketing Daily rate |
Commerce & Industry | Marketing | Surrey | £400 - £425 | £425 - £475 | £475 - £550 |
Marketing Manager Marketing Marketing Daily rate |
Commerce & Industry | Marketing | Surrey | £300 - £350 | £350 - £400 | £400 - £475 |
Marketing Executive Marketing Marketing Daily rate |
Commerce & Industry | Marketing | Surrey | £150 - £175 | £175 - £220 | £220 - £300 |
Marketing Assistant Marketing Marketing Daily rate |
Commerce & Industry | Marketing | Surrey | £120 - £130 | £130 - £150 | £150 - £175 |
ECommerce Marketing Manager Marketing Marketing Daily rate |
Commerce & Industry | Marketing | Surrey | £300 - £320 | £320 - £350 | £350 - £400 |
Media Planner Marketing Marketing Daily rate |
Commerce & Industry | Marketing | Surrey | £250 - £260 | £260 - £275 | £275 - £300 |
Category Director Marketing Marketing Daily rate |
Commerce & Industry | Marketing | Surrey | £350 - £400 | £400 - £450 | £450 - £500 |
Category Management Marketing Marketing Daily rate |
Commerce & Industry | Marketing | Surrey | £275 - £300 | £300 - £325 | £325 - £375 |
Brand Marketing Director Marketing Marketing Daily rate |
Commerce & Industry | Marketing | Surrey | £350 - £375 | £375 - £400 | £400 - £450 |
Brand Marketing Manager Marketing Marketing Daily rate |
Commerce & Industry | Marketing | Surrey | £200 - £250 | £250 - £325 | £325 - £425 |
Brand Marketing Executive Marketing Marketing Daily rate |
Commerce & Industry | Marketing | Surrey | £150 - £175 | £175 - £225 | £225 - £275 |
Events Director Marketing Marketing Daily rate |
Commerce & Industry | Marketing | Surrey | £300 - £325 | £325 - £350 | £350 - £400 |
Events Manager Marketing Marketing Daily rate |
Commerce & Industry | Marketing | Surrey | £220 - £250 | £250 - £300 | £300 - £350 |
Events Executive Marketing Marketing Daily rate |
Commerce & Industry | Marketing | Surrey | £150 - £175 | £175 - £225 | £225 - £275 |
Digital Marketing Director Marketing Marketing Daily rate |
Commerce & Industry | Marketing | Surrey | £400 - £450 | £450 - £500 | £500 - £550 |
Digital Marketing Manager Marketing Marketing Daily rate |
Commerce & Industry | Marketing | Surrey | £275 - £300 | £300 - £350 | £350 - £400 |
Digital Marketing Executive Marketing Marketing Daily rate |
Commerce & Industry | Marketing | Surrey | £150 - £175 | £175 - £225 | £225 - £275 |
Social Media Manager Marketing Marketing Daily rate |
Commerce & Industry | Marketing | Surrey | £200 - £220 | £220 - £250 | £250 - £300 |
SEO / PPC Manager Marketing Marketing Daily rate |
Commerce & Industry | Marketing | Surrey | £200 - £220 | £220 - £250 | £250 - £300 |
CRM Manager Marketing Marketing Daily rate |
Commerce & Industry | Marketing | Surrey | £250 - £275 | £275 - £300 | £300 - £350 |
Email Marketing Manager Marketing Marketing Daily rate |
Commerce & Industry | Marketing | Surrey | £200 - £225 | £225 - £250 | £250 - £300 |
Studio Manager Marketing Marketing Daily rate |
Commerce & Industry | Marketing | Surrey | £175 - £200 | £200 - £225 | £225 - £275 |
Web Content Manager Marketing Marketing Daily rate |
Commerce & Industry | Marketing | Surrey | £220 - £250 | £250 - £300 | £300 - £350 |
Visual / Digital Designer Marketing Marketing Daily rate |
Commerce & Industry | Marketing | Surrey | £200 - £225 | £225 - £250 | £250 - £300 |
Graphic Designer Marketing Marketing Daily rate |
Commerce & Industry | Marketing | Surrey | £175 - £200 | £200 - £225 | £225 - £275 |
Digital Product Manager Marketing Marketing Daily rate |
Commerce & Industry | Marketing | Surrey | £200 - £220 | £220 - £250 | £250 - £300 |
Head of Internal Communications Communications Communications Daily rate |
Commerce & Industry | Communications | London | £325 - £375 | £375 - £500 | £500 - £600 |
Internal Communications Manager Communications Communications Daily rate |
Commerce & Industry | Communications | London | £275 - £300 | £300 - £350 | £350 - £400 |
Internal Communications Executive Communications Communications Daily rate |
Commerce & Industry | Communications | London | £150 - £175 | £175 - £200 | £200 - £250 |
Public Relations Director Communications Communications Daily rate |
Commerce & Industry | Communications | London | £325 - £375 | £375 - £500 | £500 - £600 |
Public Relations Manager Communications Communications Daily rate |
Commerce & Industry | Communications | London | £275 - £300 | £300 - £350 | £350 - £400 |
Public Relations Executive Communications Communications Daily rate |
Commerce & Industry | Communications | London | £150 - £175 | £175 - £200 | £200 - £250 |
Content Writer Communications Communications Daily rate |
Commerce & Industry | Communications | London | £160 - £180 | £180 - £210 | £210 - £280 |
Head of Internal Communications Communications Communications Daily rate |
Commerce & Industry | Communications | Surrey | £300 - £350 | £350 - £450 | £450 - £550 |
Internal Communications Manager Communications Communications Daily rate |
Commerce & Industry | Communications | Surrey | £250 - £275 | £275 - £325 | £325 - £375 |
Internal Communications Executive Communications Communications Daily rate |
Commerce & Industry | Communications | Surrey | £150 - £175 | £175 - £200 | £200 - £250 |
Public Relations Director Communications Communications Daily rate |
Commerce & Industry | Communications | Surrey | £300 - £350 | £350 - £400 | £400 - £500 |
Public Relations Manager Communications Communications Daily rate |
Commerce & Industry | Communications | Surrey | £200 - £225 | £225 - £275 | £275 - £350 |
Public Relations Executive Communications Communications Daily rate |
Commerce & Industry | Communications | Surrey | £120 - £150 | £150 - £175 | £175 - £200 |
Content Writer Communications Communications Daily rate |
Commerce & Industry | Communications | Surrey | £150 - £175 | £175 - £200 | £200 - £250 |
Marketing Director Marketing Marketing Daily rate |
Investment Management | Marketing | London | £500 - £600 | £600 - £750 | £750 - £1,000 |
Marketing Manager Marketing Marketing Daily rate |
Investment Management | Marketing | London | £350 - £400 | £400 - £450 | £450 - £600 |
Marketing Executive Marketing Marketing Daily rate |
Investment Management | Marketing | London | £175 - £190 | £190 - £250 | £250 - £350 |
Brand Marketing Director Marketing Marketing Daily rate |
Investment Management | Marketing | London | £450 - £475 | £475 - £550 | £550 - £700 |
Brand Marketing Manager Marketing Marketing Daily rate |
Investment Management | Marketing | London | £300 - £350 | £350 - £450 | £450 - £550 |
Brand Marketing Executive Marketing Marketing Daily rate |
Investment Management | Marketing | London | £250 - £300 | £300 - £350 | £350 - £400 |
Events Director Marketing Marketing Daily rate |
Investment Management | Marketing | London | £375 - £400 | £400 - £500 | £550 - £650 |
Events Manager Marketing Marketing Daily rate |
Investment Management | Marketing | London | £325 - £350 | £350 - £400 | £400 - £500 |
Events Executive Marketing Marketing Daily rate |
Investment Management | Marketing | London | £160 - £200 | £200 - £250 | £250 - £350 |
Digital Marketing Director Marketing Marketing Daily rate |
Investment Management | Marketing | London | £350 - £450 | £400 - £550 | £500 - £700 |
Digital Marketing Manager Marketing Marketing Daily rate |
Investment Management | Marketing | London | £275 - £325 | £350 - £400 | £400 - £450 |
Digital Marketing Executive Marketing Marketing Daily rate |
Investment Management | Marketing | London | £200 - £225 | £225 - £275 | £250 - £300 |
SEO / PPC Manager Marketing Marketing Daily rate |
Investment Management | Marketing | London | £200 - £220 | £220 - £275 | £275 - £350 |
Email Marketing Manager Marketing Marketing Daily rate |
Investment Management | Marketing | London | £200 - £220 | £220 - £275 | £275 - £350 |
Studio Manager Marketing Marketing Daily rate |
Investment Management | Marketing | London | £200 - £220 | £220 - £275 | £275 - £350 |
Social Media Manager Marketing Marketing Daily rate |
Investment Management | Marketing | London | £300 - £320 | £320 - £375 | £375 - £450 |
Web Content Manager Marketing Marketing Daily rate |
Investment Management | Marketing | London | £200 - £250 | £250 - £300 | £300 - £400 |
Visual / Digital Designer Marketing Marketing Daily rate |
Investment Management | Marketing | London | £200 - £220 | £220 - £275 | £275 - £350 |
Graphic Designer Marketing Marketing Daily rate |
Investment Management | Marketing | London | £150 - £200 | £200 - £250 | £250 - £350 |
Presentations Specialist Marketing Marketing Daily rate |
Investment Management | Marketing | London | £150 - £200 | £200 - £250 | £250 - £350 |
Head of Investment Writing Communications Communications Daily rate |
Investment Management | Communications | London | £550 - £575 | £575 - £600 | £600 - £650 |
Investment Writing Manager Communications Communications Daily rate |
Investment Management | Communications | London | £400 - £450 | £450 - £475 | £475 - £550 |
Investment Writing Executive Communications Communications Daily rate |
Investment Management | Communications | London | £275 - £300 | £300 - £350 | £350 - £375 |
Content Writer Communications Communications Daily rate |
Investment Management | Communications | London | £220 - £250 | £250 - £300 | £300 - £450 |
Head of Internal Communications Communications Communications Daily rate |
Investment Management | Communications | London | £500 - £575 | £575 - £600 | £600 - £650 |
Internal Communications Manager Communications Communications Daily rate |
Investment Management | Communications | London | £300 - £350 | £350 - £450 | £400 - £600 |
Internal Communications Executive Communications Communications Daily rate |
Investment Management | Communications | London | £200 - £250 | £250 - £350 | £300 - £375 |
Public Relations Director Communications Communications Daily rate |
Investment Management | Communications | London | £400 - £450 | £450 - £500 | £500 - £600 |
Public Relations Manager Communications Communications Daily rate |
Investment Management | Communications | London | £350 - £400 | £400 - £450 | £450 - £500 |
Public Relations Executive Communications Communications Daily rate |
Investment Management | Communications | London | £200 - £250 | £250 - £300 | £300 - £400 |
Download Your 2026 Sales & Marketing Salary Guide for the UK.
Permanent, temporary and contract salary data for a range of Sales & Marketing roles, as well as insights and advice to guide your talent strategies.
