Hiring for Sales & Marketing in the UK.
The Sales & Marketing recruitment market in the UK responded to economic fluctuations and changing business sentiments throughout 2023, with most activity around fixed-term contract (FTC) projects and replacement hiring.
Both local and global firms displayed a pivot towards cost reduction and operational efficiency, as opposed to expansion and innovation initiatives that were rife in 2022. When more stability returns, organisations will look to pick up hiring for ‘growth’ roles and strategic senior positions.
The top 3 things to successfully attract and hire talent in Sales & Marketing:
- 1
Flexible working patterns
- 2
Employer brand
- 3
Interesting and exciting projects
In demand roles
- Marketing Manager
- Marketing Director
- Digital Marketing Executive
- Head of Marketing & Business Development
- Digital Product Manager
Valuable skill sets
- Conversion Rate Optimisation
- Marketing Operations
- Digital Product/Martech
- Marketing Automation
- Internal & External Communications
Up, down or flat? The state of salaries.
After a peak surge in salaries due to digital transformation agendas and the demand from digital experts, compensation has flattened out in 2023.
This normalisation of salaries will likely continue in 2024, as the greater number of professionals in the market has exerted downward pressure on wage and salary increases.
of Sales & Marketing hiring managers said their salary bandings have remained flat in the last 6 months.
Sales & Marketing salaries in the UK
| Job Title | Sector | Sub Sector | Location | |||
|---|---|---|---|---|---|---|
| Job Title | Sector | Sub Sector | Location | 0 - 3 years | 3 - 5 years | 5+ years |
Roadshow / Corporate Access Coordinator Marketing Marketing Daily rate |
Financial Services | Marketing | London | £250 - £300 | £300 - £350 | £350 - £400 |
Head of Marketing & Business Development Marketing Marketing Daily rate |
Financial Services | Marketing | London | £500 - £600 | £600 - £650 | £650 - £800 |
SEO / PPC Manager Marketing Marketing Daily rate |
Financial Services | Marketing | London | £225 - £325 | £300 - £350 | £350 - £500 |
Brand Marketing Executive Marketing Marketing Daily rate |
Financial Services | Marketing | London | £200 - £250 | £250 - £350 | £350 - £400 |
Visual / Digital Designer Marketing Marketing Daily rate |
Financial Services | Marketing | London | £200 - £300 | £300 - £400 | £350 - £450 |
Digital Marketing Director Marketing Marketing Daily rate |
Financial Services | Marketing | London | £550 - £650 | £650 - £750 | £750 - £950 |
Marketing & Business Development Manager Marketing Marketing Daily rate |
Financial Services | Marketing | London | £300 - £350 | £350 - £450 | £450 - £600 |
CRM Manager Marketing Marketing Daily rate |
Financial Services | Marketing | London | £250 - £300 | £300 - £400 | £350 - £450 |
Events Director Marketing Marketing Daily rate |
Financial Services | Marketing | London | £400 - £450 | £450 - £500 | £550 - £650 |
Marketing Director Marketing Marketing Daily rate |
Financial Services | Marketing | London | £500 - £550 | £550 - £750 | £750 - £1,000 |
Graphic Designer Marketing Marketing Daily rate |
Financial Services | Marketing | London | £300 - £350 | £350 - £400 | £400 - £450 |
Digital Marketing Manager Marketing Marketing Daily rate |
Financial Services | Marketing | London | £350 - £450 | £450 - £550 | £550 - £650 |
Marketing & Business Development Executive Marketing Marketing Daily rate |
Financial Services | Marketing | London | £200 - £250 | £250 - £350 | £350 - £400 |
Email Marketing Manager Marketing Marketing Daily rate |
Financial Services | Marketing | London | £250 - £300 | £300 - £350 | £350 - £400 |
Events Manager Marketing Marketing Daily rate |
Financial Services | Marketing | London | £300 - £350 | £350 - £450 | £450 - £600 |
Marketing Manager Marketing Marketing Daily rate |
Financial Services | Marketing | London | £300 - £350 | £350 - £450 | £450 - £600 |
Presentations Specialist Marketing Marketing Daily rate |
Financial Services | Marketing | London | £300 - £350 | £350 - £400 | £400 - £450 |
Digital Marketing Executive Marketing Marketing Daily rate |
Financial Services | Marketing | London | £250 - £300 | £275 - £325 | £325 - £375 |
Brand Marketing Director Marketing Marketing Daily rate |
Financial Services | Marketing | London | £450 - £500 | £550 - £600 | £600 - £650 |
Studio Manager Marketing Marketing Daily rate |
Financial Services | Marketing | London | £250 - £300 | £300 - £350 | £350 - £400 |
Events Executive Marketing Marketing Daily rate |
Financial Services | Marketing | London | £200 - £250 | £250 - £300 | £350 - £400 |
Marketing Executive Marketing Marketing Daily rate |
Financial Services | Marketing | London | £200 - £250 | £250 - £300 | £350 - £400 |
Social Media Manager Marketing Marketing Daily rate |
Financial Services | Marketing | London | £200 - £300 | £300 - £400 | £350 - £450 |
Brand Marketing Manager Marketing Marketing Daily rate |
Financial Services | Marketing | London | £400 - £450 | £450 - £500 | £500 - £600 |
Web Content Manager Marketing Marketing Daily rate |
Financial Services | Marketing | London | £250 - £300 | £300 - £400 | £350 - £450 |
Head of Internal Communications Communications Communications Daily rate |
Financial Services | Communications | London | £500 - £600 | £600 - £650 | £650 - £850 |
Internal Communications Manager Communications Communications Daily rate |
Financial Services | Communications | London | £350 - £400 | £450 - £500 | £500 - £550 |
Internal Communications Executive Communications Communications Daily rate |
Financial Services | Communications | London | £250 - £300 | £300 - £350 | £350 - £450 |
Public Relations Director Communications Communications Daily rate |
Financial Services | Communications | London | £450 - £500 | £550 - £600 | £600 - £650 |
Public Relations Manager Communications Communications Daily rate |
Financial Services | Communications | London | £350 - £400 | £400 - £450 | £450 - £500 |
Public Relations Executive Communications Communications Daily rate |
Financial Services | Communications | London | £200 - £250 | £250 - £300 | £300 - £400 |
Content Writer Communications Communications Daily rate |
Financial Services | Communications | London | £250 - £300 | £300 - £350 | £350 - £400 |
Head of RFP / Bid Writing Marketing - Sales Support Marketing - Sales Support Daily rate |
Financial Services | Marketing - Sales Support | London | £500 - £550 | £550 - £600 | £650 - £750 |
RFP Manager / Bid Writing Marketing - Sales Support Marketing - Sales Support Daily rate |
Financial Services | Marketing - Sales Support | London | £300 - £350 | £350 - £400 | £400 - £450 |
RFP Executive / Bid Writing Marketing - Sales Support Marketing - Sales Support Daily rate |
Financial Services | Marketing - Sales Support | London | £250 - £300 | £300 - £350 | £350 - £400 |
Brand Marketing Director Marketing Marketing Daily rate |
Commerce & Industry | Marketing | London | £350 - £400 | £400 - £450 | £450 - £550 |
Marketing Director Marketing Marketing Daily rate |
Commerce & Industry | Marketing | London | £400 - £475 | £475 - £550 | £550 - £650 |
Web Content Manager Marketing Marketing Daily rate |
Commerce & Industry | Marketing | London | £223 - £275 | £275 - £325 | £325 - £375 |
Events Executive Marketing Marketing Daily rate |
Commerce & Industry | Marketing | London | £150 - £180 | £180 - £200 | £200 - £250 |
ECommerce Merchandising Manager Marketing Marketing Daily rate |
Commerce & Industry | Marketing | London | £250 - £300 | £300 - £350 | £350 - £400 |
SEO / PPC Manager Marketing Marketing Daily rate |
Commerce & Industry | Marketing | London | £200 - £250 | £250 - £300 | £300 - £350 |
Brand Marketing Manager Marketing Marketing Daily rate |
Commerce & Industry | Marketing | London | £250 - £300 | £300 - £350 | £350 - £475 |
Marketing Manager Marketing Marketing Daily rate |
Commerce & Industry | Marketing | London | £250 - £300 | £300 - £375 | £370 - £475 |
Visual / Digital Designer Marketing Marketing Daily rate |
Commerce & Industry | Marketing | London | £200 - £250 | £250 - £300 | £300 - £350 |
Digital Marketing Director Marketing Marketing Daily rate |
Commerce & Industry | Marketing | London | £450 - £500 | £500 - £550 | £550 - £600 |
Media Planner Marketing Marketing Daily rate |
Commerce & Industry | Marketing | London | £250 - £275 | £275 - £325 | £325 - £400 |
Account Director Marketing Marketing Daily rate |
Commerce & Industry | Marketing | London | £250 - £350 | £350 - £400 | £400 - £500 |
CRM Manager Marketing Marketing Daily rate |
Commerce & Industry | Marketing | London | £250 - £300 | £300 - £350 | £350 - £400 |
Brand Marketing Executive Marketing Marketing Daily rate |
Commerce & Industry | Marketing | London | £150 - £180 | £180 - £200 | £200 - £250 |
Marketing Executive Marketing Marketing Daily rate |
Commerce & Industry | Marketing | London | £150 - £180 | £180 - £200 | £200 - £250 |
Graphic Designer Marketing Marketing Daily rate |
Commerce & Industry | Marketing | London | £180 - £220 | £220 - £250 | £250 - £300 |
Digital Marketing Manager Marketing Marketing Daily rate |
Commerce & Industry | Marketing | London | £300 - £350 | £350 - £400 | £400 - £450 |
Category Director Marketing Marketing Daily rate |
Commerce & Industry | Marketing | London | £350 - £400 | £400 - £450 | £450 - £500 |
Account Manager Marketing Marketing Daily rate |
Commerce & Industry | Marketing | London | £200 - £250 | £250 - £300 | £300 - £350 |
Email Marketing Manager Marketing Marketing Daily rate |
Commerce & Industry | Marketing | London | £200 - £250 | £250 - £300 | £300 - £350 |
Events Director Marketing Marketing Daily rate |
Commerce & Industry | Marketing | London | £300 - £350 | £350 - £380 | £380 - £450 |
Marketing Assistant Marketing Marketing Daily rate |
Commerce & Industry | Marketing | London | £135 - £145 | £145 - £155 | £155 - £190 |
Digital Product Manager Marketing Marketing Daily rate |
Commerce & Industry | Marketing | London | £200 - £250 | £250 - £300 | £300 - £350 |
Digital Marketing Executive Marketing Marketing Daily rate |
Commerce & Industry | Marketing | London | £150 - £200 | £200 - £250 | £250 - £300 |
Category Management Marketing Marketing Daily rate |
Commerce & Industry | Marketing | London | £275 - £300 | £300 - £325 | £327 - £375 |
Account Executive Marketing Marketing Daily rate |
Commerce & Industry | Marketing | London | £200 - £250 | £250 - £300 | £350 - £400 |
Studio Manager Marketing Marketing Daily rate |
Commerce & Industry | Marketing | London | £200 - £250 | £250 - £300 | £300 - £350 |
Events Manager Marketing Marketing Daily rate |
Commerce & Industry | Marketing | London | £250 - £275 | £275 - £300 | £300 - £375 |
ECommerce Marketing Manager Marketing Marketing Daily rate |
Commerce & Industry | Marketing | London | £300 - £350 | £350 - £400 | £400 - £450 |
Social Media Manager Marketing Marketing Daily rate |
Commerce & Industry | Marketing | London | £200 - £250 | £250 - £300 | £350 - £400 |
Account Director Marketing Marketing Daily rate |
Commerce & Industry | Marketing | Surrey | £300 - £350 | £350 - £400 | £400 - £450 |
Account Manager Marketing Marketing Daily rate |
Commerce & Industry | Marketing | Surrey | £200 - £225 | £225 - £250 | £250 - £300 |
Account Executive Marketing Marketing Daily rate |
Commerce & Industry | Marketing | Surrey | £150 - £175 | £175 - £250 | £250 - £275 |
Marketing Director Marketing Marketing Daily rate |
Commerce & Industry | Marketing | Surrey | £400 - £425 | £425 - £475 | £475 - £550 |
Marketing Manager Marketing Marketing Daily rate |
Commerce & Industry | Marketing | Surrey | £300 - £350 | £350 - £400 | £400 - £475 |
Marketing Executive Marketing Marketing Daily rate |
Commerce & Industry | Marketing | Surrey | £150 - £175 | £175 - £220 | £220 - £300 |
Marketing Assistant Marketing Marketing Daily rate |
Commerce & Industry | Marketing | Surrey | £120 - £130 | £130 - £150 | £150 - £175 |
ECommerce Marketing Manager Marketing Marketing Daily rate |
Commerce & Industry | Marketing | Surrey | £300 - £320 | £320 - £350 | £350 - £400 |
Media Planner Marketing Marketing Daily rate |
Commerce & Industry | Marketing | Surrey | £250 - £260 | £260 - £275 | £275 - £300 |
Category Director Marketing Marketing Daily rate |
Commerce & Industry | Marketing | Surrey | £350 - £400 | £400 - £450 | £450 - £500 |
Category Management Marketing Marketing Daily rate |
Commerce & Industry | Marketing | Surrey | £275 - £300 | £300 - £325 | £325 - £375 |
Brand Marketing Director Marketing Marketing Daily rate |
Commerce & Industry | Marketing | Surrey | £350 - £375 | £375 - £400 | £400 - £450 |
Brand Marketing Manager Marketing Marketing Daily rate |
Commerce & Industry | Marketing | Surrey | £200 - £250 | £250 - £325 | £325 - £425 |
Brand Marketing Executive Marketing Marketing Daily rate |
Commerce & Industry | Marketing | Surrey | £150 - £175 | £175 - £225 | £225 - £275 |
Events Director Marketing Marketing Daily rate |
Commerce & Industry | Marketing | Surrey | £300 - £325 | £325 - £350 | £350 - £400 |
Events Manager Marketing Marketing Daily rate |
Commerce & Industry | Marketing | Surrey | £220 - £250 | £250 - £300 | £300 - £350 |
Events Executive Marketing Marketing Daily rate |
Commerce & Industry | Marketing | Surrey | £150 - £175 | £175 - £225 | £225 - £275 |
Digital Marketing Director Marketing Marketing Daily rate |
Commerce & Industry | Marketing | Surrey | £400 - £450 | £450 - £500 | £500 - £550 |
Digital Marketing Manager Marketing Marketing Daily rate |
Commerce & Industry | Marketing | Surrey | £275 - £300 | £300 - £350 | £350 - £400 |
Digital Marketing Executive Marketing Marketing Daily rate |
Commerce & Industry | Marketing | Surrey | £150 - £175 | £175 - £225 | £225 - £275 |
Social Media Manager Marketing Marketing Daily rate |
Commerce & Industry | Marketing | Surrey | £200 - £220 | £220 - £250 | £250 - £300 |
SEO / PPC Manager Marketing Marketing Daily rate |
Commerce & Industry | Marketing | Surrey | £200 - £220 | £220 - £250 | £250 - £300 |
CRM Manager Marketing Marketing Daily rate |
Commerce & Industry | Marketing | Surrey | £250 - £275 | £275 - £300 | £300 - £350 |
Email Marketing Manager Marketing Marketing Daily rate |
Commerce & Industry | Marketing | Surrey | £200 - £225 | £225 - £250 | £250 - £300 |
Studio Manager Marketing Marketing Daily rate |
Commerce & Industry | Marketing | Surrey | £175 - £200 | £200 - £225 | £225 - £275 |
Web Content Manager Marketing Marketing Daily rate |
Commerce & Industry | Marketing | Surrey | £220 - £250 | £250 - £300 | £300 - £350 |
Visual / Digital Designer Marketing Marketing Daily rate |
Commerce & Industry | Marketing | Surrey | £200 - £225 | £225 - £250 | £250 - £300 |
Graphic Designer Marketing Marketing Daily rate |
Commerce & Industry | Marketing | Surrey | £175 - £200 | £200 - £225 | £225 - £275 |
Digital Product Manager Marketing Marketing Daily rate |
Commerce & Industry | Marketing | Surrey | £200 - £220 | £220 - £250 | £250 - £300 |
Head of Internal Communications Communications Communications Daily rate |
Commerce & Industry | Communications | London | £325 - £375 | £375 - £500 | £500 - £600 |
Internal Communications Manager Communications Communications Daily rate |
Commerce & Industry | Communications | London | £275 - £300 | £300 - £350 | £350 - £400 |
Internal Communications Executive Communications Communications Daily rate |
Commerce & Industry | Communications | London | £150 - £175 | £175 - £200 | £200 - £250 |
Public Relations Director Communications Communications Daily rate |
Commerce & Industry | Communications | London | £325 - £375 | £375 - £500 | £500 - £600 |
Public Relations Manager Communications Communications Daily rate |
Commerce & Industry | Communications | London | £275 - £300 | £300 - £350 | £350 - £400 |
Public Relations Executive Communications Communications Daily rate |
Commerce & Industry | Communications | London | £150 - £175 | £175 - £200 | £200 - £250 |
Content Writer Communications Communications Daily rate |
Commerce & Industry | Communications | London | £160 - £180 | £180 - £210 | £210 - £280 |
Marketing Director Marketing Marketing Daily rate |
Investment Management | Marketing | London | £500 - £600 | £600 - £750 | £750 - £1,000 |
Marketing Manager Marketing Marketing Daily rate |
Investment Management | Marketing | London | £350 - £400 | £400 - £450 | £450 - £600 |
Marketing Executive Marketing Marketing Daily rate |
Investment Management | Marketing | London | £175 - £190 | £190 - £250 | £250 - £350 |
Brand Marketing Director Marketing Marketing Daily rate |
Investment Management | Marketing | London | £450 - £475 | £475 - £550 | £550 - £700 |
Brand Marketing Manager Marketing Marketing Daily rate |
Investment Management | Marketing | London | £300 - £350 | £350 - £450 | £450 - £550 |
Brand Marketing Executive Marketing Marketing Daily rate |
Investment Management | Marketing | London | £250 - £300 | £300 - £350 | £350 - £400 |
Events Director Marketing Marketing Daily rate |
Investment Management | Marketing | London | £375 - £400 | £400 - £500 | £550 - £650 |
Events Manager Marketing Marketing Daily rate |
Investment Management | Marketing | London | £325 - £350 | £350 - £400 | £400 - £500 |
Events Executive Marketing Marketing Daily rate |
Investment Management | Marketing | London | £160 - £200 | £200 - £250 | £250 - £350 |
Digital Marketing Director Marketing Marketing Daily rate |
Investment Management | Marketing | London | £350 - £450 | £400 - £550 | £500 - £700 |
Digital Marketing Manager Marketing Marketing Daily rate |
Investment Management | Marketing | London | £275 - £325 | £350 - £400 | £400 - £450 |
Digital Marketing Executive Marketing Marketing Daily rate |
Investment Management | Marketing | London | £200 - £225 | £225 - £275 | £250 - £300 |
SEO / PPC Manager Marketing Marketing Daily rate |
Investment Management | Marketing | London | £200 - £220 | £220 - £275 | £275 - £350 |
Email Marketing Manager Marketing Marketing Daily rate |
Investment Management | Marketing | London | £200 - £220 | £220 - £275 | £275 - £350 |
Studio Manager Marketing Marketing Daily rate |
Investment Management | Marketing | London | £200 - £220 | £220 - £275 | £275 - £350 |
Social Media Manager Marketing Marketing Daily rate |
Investment Management | Marketing | London | £300 - £320 | £320 - £375 | £375 - £450 |
Web Content Manager Marketing Marketing Daily rate |
Investment Management | Marketing | London | £200 - £250 | £250 - £300 | £300 - £400 |
Visual / Digital Designer Marketing Marketing Daily rate |
Investment Management | Marketing | London | £200 - £220 | £220 - £275 | £275 - £350 |
Graphic Designer Marketing Marketing Daily rate |
Investment Management | Marketing | London | £150 - £200 | £200 - £250 | £250 - £350 |
Presentations Specialist Marketing Marketing Daily rate |
Investment Management | Marketing | London | £150 - £200 | £200 - £250 | £250 - £350 |
Head of Investment Writing Communications Communications Daily rate |
Investment Management | Communications | London | £550 - £575 | £575 - £600 | £600 - £650 |
Investment Writing Manager Communications Communications Daily rate |
Investment Management | Communications | London | £400 - £450 | £450 - £475 | £475 - £550 |
Investment Writing Executive Communications Communications Daily rate |
Investment Management | Communications | London | £275 - £300 | £300 - £350 | £350 - £375 |
Content Writer Communications Communications Daily rate |
Investment Management | Communications | London | £220 - £250 | £250 - £300 | £300 - £450 |
Head of Internal Communications Communications Communications Daily rate |
Investment Management | Communications | London | £500 - £575 | £575 - £600 | £600 - £650 |
Internal Communications Manager Communications Communications Daily rate |
Investment Management | Communications | London | £300 - £350 | £350 - £450 | £400 - £600 |
Internal Communications Executive Communications Communications Daily rate |
Investment Management | Communications | London | £200 - £250 | £250 - £350 | £300 - £375 |
Public Relations Director Communications Communications Daily rate |
Investment Management | Communications | London | £400 - £450 | £450 - £500 | £500 - £600 |
Public Relations Manager Communications Communications Daily rate |
Investment Management | Communications | London | £350 - £400 | £400 - £450 | £450 - £500 |
Public Relations Executive Communications Communications Daily rate |
Investment Management | Communications | London | £200 - £250 | £250 - £300 | £300 - £400 |
Head of RFP / Bid Writing Marketing - Sales Support Marketing - Sales Support Daily rate |
Investment Management | Marketing - Sales Support | London | £500 - £550 | £550 - £575 | £575 - £700 |
RFP Manager / Bid Writing Marketing - Sales Support Marketing - Sales Support Daily rate |
Investment Management | Marketing - Sales Support | London | £375 - £420 | £420 - £440 | £440 - £500 |
RFP Executive / Bid Writing Marketing - Sales Support Marketing - Sales Support Daily rate |
Investment Management | Marketing - Sales Support | London | £250 - £275 | £275 - £300 | £300 - £450 |
Consultant Database Manager Marketing - Sales Support Marketing - Sales Support Daily rate |
Investment Management | Marketing - Sales Support | London | £250 - £275 | £275 - £300 | £300 - £400 |
Investor Relations Manager Marketing - Sales Support Marketing - Sales Support Daily rate |
Investment Management | Marketing - Sales Support | London | £300 - £350 | £350 - £400 | £400 - £500 |
Sales Support / Business Development Support Marketing - Sales Support Marketing - Sales Support Daily rate |
Investment Management | Marketing - Sales Support | London | £150 - £175 | £175 - £220 | £220 - £300 |
Download Your 2024 Sales & Marketing Salary Guide for the UK.
Permanent, temporary and contract salary data for a range of Sales & Marketing roles, as well as insights and advice to guide your talent strategies.
