Start Date: ASAP
Contract Length: 6 months
Morgan McKinley is working with a FMCG company who are looking for a Brand Manager to start with the organisation as soon as possible for 6 months.
As Brand Manager for UKI, you will oversee marketing activities for the brand portfolio across UK and Ireland. This person will be a key member of the UKI team, working closely with the Brand Acceleration Manager and wider multi-functional team to develop and land key campaigns and global innovation streams. The ideal candidate will be passionate, a true collaborator, a consistent performer, and committed to the org's brand vision and exciting brand journey!
Role Overview:
- Building the marketing plan for UKI and executing it across paid, owned and earned channels, partnerships, and all relevant brand touchpoints
- Responsibility for adherence to brand archetype, driving consistency in all communications
- Working closely with the shopper marketing team to support and collaborate around key brand activations
- Monitor and control the marketing budget with recommendations on phasing, spending & budget allocation
- Owning stakeholder relationships as you manage multi-functional local and global teams, distributors, and agency partners
- Executing innovation launches to the region, working with portfolio, commercial and cross-functional colleagues
- Setting clear activity objectives and KPIs, monitoring and evaluating activities, measuring ROI and making clear recommendations- optimising future activity
- Demonstrate leadership skills as you drive multiple campaigns and collaborate on projects, providing clear guidance to stakeholders on all brand communication.
- Driving Global Marketing objectives by shaping them in UKI to enhance, and add value to growth and positioning in the region
- Staying on top of category and market trends and sharing relevant ideas and recommendations with the wider team
Key requirements:
You should demonstrate a clear ability to work cross-functionally, always with the consumer placed front and centre. You should demonstrate a structured working approach, driven by data & insights, being analytical and with attention to detail. The ability to work in a fast-paced, very ambitious and dynamic organization is essential.
- A proven track record in developing brands in an FMCG/CPG business environment
- University Degree in business, marketing or related discipline with minimum 7 years of experience in a marketing function
- Excellent communication and presentation skills
- Strong commercial acumen
- Proven campaign delivery and success against KPIs
- Stakeholder Management is key, and agency management experience is essential
- Versatile, self-motivated and results driven
- Strong interpersonal skills and ability to build relationships
- Budget management experience
- Fluency (spoken and written) in English is mandatory
