1. Hong Kong Retail Excellence & Revamp
Operational Oversight: Drive daily excellence across all HK outlets, ensuring P&L targets, hygiene standards, and premium service levels are met.
Store Revamp: Lead the "New Retail" transition for existing stores, optimizing floor layouts and customer flow to increase conversion.
Training & Culture: Design and implement comprehensive training programs for front-line staff focusing on product knowledge, storytelling, and luxury hospitality.
2. GBA Expansion & Pop-Up Development
Market Entry: Identify high-traffic, strategic locations in GBA (Shenzhen, Guangzhou, etc.) for pop-up stores.
Project Management: Manage the end-to-end launch of pop-ups, including vendor negotiation, licensing, logistics, and visual merchandising.
Localization: Adapt the brand experience for the Mainland consumer while maintaining core brand integrity.
3. Strategic Growth
Analyze sales data to provide actionable insights for product development and promotional calendars.
Foster relationships with mall landlords and local partners in both HK and Mainland China.
Requirements:
Experience: At least 6+ years of experience in Retail Operations, preferably within F&B, premium confectionery
Regional Expertise: Proven track record of operating in the Mainland China market with a deep understanding of the GBA (Greater Bay Area) retail landscape and consumer trends.
Project Management: Demonstrated ability to lead store openings, "revamp" projects, or short-term pop-up activations from concept to execution.
Training & Leadership: Experience in designing and delivering staff training programs that elevate service standards and product storytelling.
Language Skills: Native or professional fluency in Cantonese, Mandarin, and English is mandatory for cross-border communication.
Technical Savvy: Familiarity with retail POS systems, inventory management software, and Mainland China's digital ecosystem (WeChat Work, Red/Xiaohongshu, etc.).
Entrepreneurial Mindset: A proactive "intrapreneur" who thrives in high-growth environments and is comfortable traveling between HK and GBA cities.
