Identify, evaluate, and negotiate high-value sponsorship opportunities (sports, arts & culture) that deliver strong ROI and brand synergy.
Develop and execute end-to-end sponsorship activation plans.
Build and maintain long-term relationships with rights holders, agencies, federations, and event organisers.
Measure and report sponsorship performance using clear KPIs.
Align the branding and sponsorship campaigns with group's brand strategy, positioning, visual identity, and tone of voice across all touchpoints.
Oversee integrated brand campaigns that align with business objectives and deliver measurable uplift in brand awareness, consideration, and preference.
Partner with product, digital, and customer experience teams to ensure seamless brand delivery from awareness to policy issuance and renewal.
Stay ahead of consumer trends, competitor activity, and emerging platforms in branding and sponsorship.
Champion data-driven decision making and innovative storytelling.
Requirements
Bachelor's degree in Marketing, Communications, Business, or related discipline
10-12 years of progressive experience in branding and sponsorship, preferrably from financial services, insurance or 4As agencies.
Proven track record of managing multi-million-dollar sponsorship portfolios and award-winning brand campaigns.
Strong network within sports, arts, or community sponsorship circles in Asia is a plus.
Excellent negotiation, contract management, and stakeholder management skills.
Strong project management and budget control capabilities.
Data-literate and comfortable working with brand tracking, media analytics, and attribution models.
Highly fluent in English and Chinese.
Now Hiring: Senior Manager, Branding & Sponsorship in Hong Kong (JN -032026-1999166)-Morgan McKinley