Brand Marketing Manager, Listed Financial Institution

Responsibilities

• Lead brand development and marketing effort aligning with business objectives.
• Craft compelling brand strategies and integrated marketing campaigns.
• Deeply understand the needs of investment users and convert the insights into actionable strategies for buidling brand awareness.
• Maintain a holistic, big-picture mindset, develop reusable mechanisms through communication activities
• Develop short-to-long-term brand and marketing plans, integrating internal and external resources, and delivering high-impact communication initiatives across new media and offline channels.
• Efficiently drive project execution, including brand advertising, new media campaigns, integrated marketing activities, and other related initiatives.

Requirements

• Degree holder in Marketing, Branding, Communications, Business related disciplines
• 8+ years of experience in brand building and marketing, preferrable from financial services or internet platforms industry.
• Strong in driving brand aware from 0 to 1, content planning and creative capabilities, with proven track record
• Possess sharp business acumen, able to combine commercial goals, user insights, and business development needs to formulate brand marketing strategies and deliver insightful recommendations.
• Strong communication skills, strong curiosity, and a proactive attitude toward exploring new things.
• Excellent command in written and spoken Chinese (Cantonese and Mandarin) and English.
• Proactive, fast-paced and self motivated candidate is preferred.