Hiring for Sales & Marketing in Singapore
In 2026, Sales & Marketing hiring is expected to be replacement-led and highly selective. Employers are concentrating on revenue-critical and digital roles, particularly where performance can be measured clearly.
Demand is strongest for leaders and practitioners who can blend commercial acumen with deep, hands-on digital expertise. Key in-demand skill sets that are central to growth include analytics, experimentation, and lifecycle marketing, alongside capabilities in performance and AI.
In-Demand Sales & Marketing Roles in Singapore
- Performance Marketing Managers
- Marketing Analysts
- Technology Sales Managers
- E-Commerce and Growth Managers
- CRM and Marketing Automation Specialists
In-Demand Sales & Marketing Skills in Singapore
- Commercial acumen and ROI focus
- Adaptability and continuous learning
- Stakeholder management and negotiation
Up, Down, or Flat? Sales & Marketing Salary Trends in Singapore
Overall budgets have stayed steady across 2024–2025, creating a two-speed market where niche skills in performance, marketing analytics, and AI command premiums while generalists see limited growth.
In 2026, employers use targeted bonuses, spot awards, and enhanced benefits to retain critical specialists rather than broad pay rises. Selective hiring prioritises clear ROI measurement and digital depth to secure top talent faster.
Sales & Marketing Salaries in Singapore
| Job Title |
Search job title
|
Sub Sector | Location | |||
|---|---|---|---|---|---|---|
| Job Title | Sector | Sub Sector | Location | 5 - 10 years | 10 - 15 years | 15+ years |
Regional Head of Marketing / Director / Executive Director Banking & Financial Services Banking & Financial Services Annual rate |
Marketing | Banking & Financial Services | Singapore | S$200,000 | S$280,000 | S$350,000 |
Head of Marketing / VP / SVP Banking & Financial Services Banking & Financial Services Annual rate |
Marketing | Banking & Financial Services | Singapore | S$180,000 | S$220,000 | S$280,000 |
Marketing Manager / AVP Banking & Financial Services Banking & Financial Services Annual rate |
Marketing | Banking & Financial Services | Singapore | S$90,000 | S$125,000 | S$160,000 |
Marketing Associate Banking & Financial Services Banking & Financial Services Annual rate |
Marketing | Banking & Financial Services | Singapore | S$60,000 | S$85,000 | S$100,000 |
Vice-President / President / CxO Technology Technology Annual rate |
Marketing | Technology | Singapore | S$250,000 | S$400,000 | S$500,000 |
Associate Director / Director Technology Technology Annual rate |
Marketing | Technology | Singapore | S$200,000 | S$250,000 | S$260,000 |
Head of Marketing / Communications Technology Technology Annual rate |
Marketing | Technology | Singapore | S$160,000 | S$200,000 | S$240,000 |
Marketing Manager / Senior Manager Technology Technology Annual rate |
Marketing | Technology | Singapore | S$120,000 | S$150,000 | S$180,000 |
Digital Marketing Director Digital Marketing Digital Marketing Annual rate |
Marketing | Digital Marketing | Singapore | S$180,000 | S$240,000 | S$280,000 |
Digital Manager / Senior Manager Digital Marketing Digital Marketing Annual rate |
Marketing | Digital Marketing | Singapore | S$100,000 | S$150,000 | S$200,000 |
SEO Director / Lead Digital Marketing Digital Marketing Annual rate |
Marketing | Digital Marketing | Singapore | S$140,000 | S$180,000 | S$225,000 |
SEO Manager Digital Marketing Digital Marketing Annual rate |
Marketing | Digital Marketing | Singapore | S$90,000 | S$125,000 | S$150,000 |
Head of Content / Director Digital Marketing Digital Marketing Annual rate |
Marketing | Digital Marketing | Singapore | S$130,000 | S$180,000 | S$220,000 |
Content Strategist Digital Marketing Digital Marketing Annual rate |
Marketing | Digital Marketing | Singapore | S$85,000 | S$100,000 | S$125,000 |
E-Commerce VP / Director Digital Marketing Digital Marketing Annual rate |
Marketing | Digital Marketing | Singapore | S$180,000 | S$250,000 | S$350,000 |
E-Commerce Manager / Senior Manager Digital Marketing Digital Marketing Annual rate |
Marketing | Digital Marketing | Singapore | S$120,000 | S$150,000 | S$200,000 |
Marketing Director / Senior Director Consumer Goods Consumer Goods Annual rate |
Marketing | Consumer Goods | Singapore | S$200,000 | S$260,000 | S$350,000 |
Associate Marketing Director Consumer Goods Consumer Goods Annual rate |
Marketing | Consumer Goods | Singapore | S$175,000 | S$200,000 | S$240,000 |
Marketing Manager Consumer Goods Consumer Goods Annual rate |
Marketing | Consumer Goods | Singapore | S$125,000 | S$170,000 | S$200,000 |
Brand Manager / Senior Manager Consumer Goods Consumer Goods Annual rate |
Marketing | Consumer Goods | Singapore | S$120,000 | S$140,000 | S$175,000 |
Trade Marketing Director Consumer Goods Consumer Goods Annual rate |
Marketing | Consumer Goods | Singapore | S$145,000 | S$160,000 | S$200,000 |
Trade Marketing Manager Consumer Goods Consumer Goods Annual rate |
Marketing | Consumer Goods | Singapore | S$100,000 | S$120,000 | S$150,000 |
Digital Marketing Manager Consumer Goods Consumer Goods Annual rate |
Marketing | Consumer Goods | Singapore | S$120,000 | S$150,000 | S$180,000 |
Marketing Director / Senior Director Pharmaceutical & Medical Devices Pharmaceutical & Medical Devices Annual rate |
Marketing | Pharmaceutical & Medical Devices | Singapore | S$200,000 | S$260,000 | S$350,000 |
Associate Marketing Director Pharmaceutical & Medical Devices Pharmaceutical & Medical Devices Annual rate |
Marketing | Pharmaceutical & Medical Devices | Singapore | S$170,000 | S$200,000 | S$240,000 |
Marketing Manager Pharmaceutical & Medical Devices Pharmaceutical & Medical Devices Annual rate |
Marketing | Pharmaceutical & Medical Devices | Singapore | S$120,000 | S$160,000 | S$200,000 |
Product Manager / Senior Manager Pharmaceutical & Medical Devices Pharmaceutical & Medical Devices Annual rate |
Marketing | Pharmaceutical & Medical Devices | Singapore | S$10,000 | S$120,000 | S$150,000 |
Director / Managing Director Annual rate |
Sales | Singapore | S$250,000 | S$350,000 | S$450,000 | |
Country General Manager / Commercial Director Annual rate |
Sales | Singapore | S$250,000 | S$300,000 | S$350,000 | |
Head of Sales / Business Development Director Annual rate |
Sales | Singapore | S$160,000 | S$250,000 | S$300,000 | |
Business Development Manager Annual rate |
Sales | Singapore | S$120,000 | S$150,000 | S$200,000 | |
Head of Strategic Partnerships Annual rate |
Sales | Singapore | S$175,000 | S$200,000 | S$225,000 | |
Strategic Partnerships Manager Annual rate |
Sales | Singapore | S$120,000 | S$150,000 | S$180,000 | |
Account Director (Regional / Global) Annual rate |
Sales | Singapore | S$200,000 | S$250,000 | S$350,000 | |
Account Manager / Senior Manager (Regional / Global) Annual rate |
Sales | Singapore | S$120,000 | S$160,000 | S$220,000 | |
Business Manager / Business Unit Head Annual rate |
Sales | Singapore | S$150,000 | S$180,000 | S$220,000 | |
National Sales Manager Annual rate |
Sales | Singapore | S$120,000 | S$150,000 | S$200,000 | |
Key Account Manager Annual rate |
Sales | Singapore | S$95,000 | S$120,000 | S$150,000 | |
Category Director Annual rate |
Sales | Singapore | S$180,000 | S$200,000 | S$240,000 | |
Category Manager Annual rate |
Sales | Singapore | S$90,000 | S$120,000 | S$145,000 |
Download Your 2026 Sales & Marketing Salary Guide for Singapore.
Permanent, temporary and contract salary data for a range of Sales & Marketing roles, as well as insights and advice to guide your talent strategies.
