Hiring for Sales & Marketing in Singapore
In 2026, Sales & Marketing hiring is expected to be replacement-led and highly selective. Employers are concentrating on revenue-critical and digital roles, particularly where performance can be measured clearly.
Demand is strongest for leaders and practitioners who can blend commercial acumen with deep, hands-on digital expertise. Key in-demand skill sets that are central to growth include analytics, experimentation, and lifecycle marketing, alongside capabilities in performance and AI.
In-Demand Sales & Marketing Roles in Singapore
- Performance Marketing Managers
- Marketing Analysts
- Technology Sales Managers
- E-Commerce and Growth Managers
- CRM and Marketing Automation Specialists
In-Demand Sales & Marketing Skills in Singapore
- Commercial acumen and ROI focus
- Adaptability and continuous learning
- Stakeholder management and negotiation
Up, Down, or Flat? Sales & Marketing Salary Trends in Singapore
Overall budgets have stayed steady across 2024–2025, creating a two-speed market where niche skills in performance, marketing analytics, and AI command premiums while generalists see limited growth.
In 2026, employers use targeted bonuses, spot awards, and enhanced benefits to retain critical specialists rather than broad pay rises. Selective hiring prioritises clear ROI measurement and digital depth to secure top talent faster.
Sales & Marketing Salaries in Singapore
| Job Title |
Search job title
|
Sub Sector | Location | |||
|---|---|---|---|---|---|---|
| Job Title | Sector | Sub Sector | Location | 5 - 10 years | 10 - 15 years | 15+ years |
Regional Head of Marketing / Director / Executive Director Banking & Financial Services Banking & Financial Services |
Marketing | Banking & Financial Services | Singapore | S$271,040 | S$332,640 | S$394,240 |
Head of Marketing / VP / SVP Banking & Financial Services Banking & Financial Services |
Marketing | Banking & Financial Services | Singapore | S$160,160 | S$197,120 | S$221,760 |
Marketing Manager / AVP Banking & Financial Services Banking & Financial Services |
Marketing | Banking & Financial Services | Singapore | S$117,040 | S$135,520 | S$160,160 |
Marketing Associate Banking & Financial Services Banking & Financial Services |
Marketing | Banking & Financial Services | Singapore | S$73,920 | S$110,880 | S$135,520 |
Vice-President / President / CxO Technology Technology |
Marketing | Technology | Singapore | S$363,000 | S$484,000 | S$605,000 |
Associate Director / Director Technology Technology |
Marketing | Technology | Singapore | S$217,800 | S$290,400 | S$363,000 |
Head of Marketing / Communications Technology Technology |
Marketing | Technology | Singapore | S$181,500 | S$217,800 | S$266,200 |
Marketing Manager / Senior Manager Technology Technology |
Marketing | Technology | Singapore | S$121,000 | S$145,200 | S$181,500 |
Digital Marketing Director Digital Marketing Digital Marketing |
Marketing | Digital Marketing | Singapore | S$217,800 | S$284,350 | S$326,700 |
Digital Manager / Senior Manager Digital Marketing Digital Marketing |
Marketing | Digital Marketing | Singapore | S$133,100 | S$169,400 | S$205,700 |
SEO Director / Lead Digital Marketing Digital Marketing |
Marketing | Digital Marketing | Singapore | S$169,400 | S$217,800 | S$266,200 |
SEO Manager Digital Marketing Digital Marketing |
Marketing | Digital Marketing | Singapore | S$133,100 | S$151,250 | S$169,400 |
Head of Content / Director Digital Marketing Digital Marketing |
Marketing | Digital Marketing | Singapore | S$169,400 | S$217,800 | S$266,200 |
Content Strategist Digital Marketing Digital Marketing |
Marketing | Digital Marketing | Singapore | S$96,800 | S$114,950 | S$145,200 |
E-Commerce VP / Director Digital Marketing Digital Marketing |
Marketing | Digital Marketing | Singapore | S$242,000 | S$326,700 | S$447,700 |
E-Commerce Manager / Senior Manager Digital Marketing Digital Marketing |
Marketing | Digital Marketing | Singapore | S$133,100 | S$157,300 | S$217,800 |
Marketing Director / Senior Director Consumer Goods Consumer Goods |
Marketing | Consumer Goods | Singapore | S$266,200 | S$338,800 | S$423,500 |
Associate Marketing Director Consumer Goods Consumer Goods |
Marketing | Consumer Goods | Singapore | S$242,000 | S$266,200 | S$302,500 |
Marketing Manager Consumer Goods Consumer Goods |
Marketing | Consumer Goods | Singapore | S$133,100 | S$169,400 | S$205,700 |
Brand Manager / Senior Manager Consumer Goods Consumer Goods |
Marketing | Consumer Goods | Singapore | S$133,100 | S$163,350 | S$205,700 |
Trade Marketing Director Consumer Goods Consumer Goods |
Marketing | Consumer Goods | Singapore | S$193,600 | S$254,100 | S$302,500 |
Trade Marketing Manager Consumer Goods Consumer Goods |
Marketing | Consumer Goods | Singapore | S$133,100 | S$169,400 | S$205,700 |
Digital Marketing Manager Consumer Goods Consumer Goods |
Marketing | Consumer Goods | Singapore | S$133,100 | S$169,400 | S$205,700 |
Marketing Director / Senior Director Pharmaceutical & Medical Devices Pharmaceutical & Medical Devices |
Marketing | Pharmaceutical & Medical Devices | Singapore | S$266,200 | S$326,700 | S$387,200 |
Associate Marketing Director Pharmaceutical & Medical Devices Pharmaceutical & Medical Devices |
Marketing | Pharmaceutical & Medical Devices | Singapore | S$205,700 | S$229,900 | S$242,000 |
Marketing Manager Pharmaceutical & Medical Devices Pharmaceutical & Medical Devices |
Marketing | Pharmaceutical & Medical Devices | Singapore | S$102,850 | S$121,000 | S$145,200 |
Product Manager / Senior Manager Pharmaceutical & Medical Devices Pharmaceutical & Medical Devices |
Marketing | Pharmaceutical & Medical Devices | Singapore | S$72,600 | S$108,900 | S$133,100 |
Director / Managing Director |
Sales | Singapore | S$242,000 | S$332,750 | S$423,500 | |
Country General Manager / Commercial Director |
Sales | Singapore | S$205,700 | S$242,000 | S$302,500 | |
Head of Sales / Business Development Director |
Sales | Singapore | S$181,500 | S$242,000 | S$266,200 | |
Business Development Manager |
Sales | Singapore | S$96,800 | S$145,200 | S$169,400 | |
Head of Strategic Partnerships |
Sales | Singapore | S$181,500 | S$211,750 | S$242,000 | |
Strategic Partnerships Manager |
Sales | Singapore | S$108,900 | S$145,200 | S$181,500 | |
Account Director (Regional / Global) |
Sales | Singapore | S$242,000 | S$302,500 | S$363,000 | |
Account Manager / Senior Manager (Regional / Global) |
Sales | Singapore | S$96,800 | S$157,300 | S$217,800 | |
Business Manager / Business Unit Head |
Sales | Singapore | S$145,200 | S$181,500 | S$217,800 | |
National Sales Manager |
Sales | Singapore | S$121,000 | S$145,200 | S$169,400 | |
Key Account Manager |
Sales | Singapore | S$72,600 | S$108,900 | S$145,200 | |
Category Director |
Sales | Singapore | S$159,720 | S$211,750 | S$261,360 | |
Category Manager |
Sales | Singapore | S$871,200 | S$116,160 | S$145,200 |
Download Your 2026 Sales & Marketing Salary Guide for Singapore.
Permanent, temporary and contract salary data for a range of Sales & Marketing roles, as well as insights and advice to guide your talent strategies.
