Marketing Manager - MNC Personal Care

Key Responsibilities

Marketing Strategy & Budget Management

• Develop and implement comprehensive marketing strategies for personal care products that align with the overall business objectives.
• Manage the marketing budget effectively, ensuring optimal allocation of resources to maximize ROI.
• Analyze market trends, consumer insights, and competitive landscape to inform strategic decisions.

Campaign Development & Execution

• Lead the creation and execution of 360-degree marketing campaigns across various channels including digital, print, in-store promotions, and social media.
• Collaborate with cross-functional teams (Product Development, Sales, and Creative) to ensure cohesive messaging and branding.
• Monitor campaign performance and adjust strategies as necessary to meet KPIs.

Channel & Key Account Management

• Develop and maintain strong relationships with key retailers, distributors, and online platforms.
• Create tailored marketing plans for key accounts to drive sales and enhance visibility.
• Conduct regular performance reviews and provide insights to optimize channel strategies.

Team Leadership & Development

• Lead and mentor a team of marketing professionals, fostering a collaborative and innovative work environment.
• Provide guidance on best practices in marketing and professional growth opportunities for team members.

Reporting & Analysis

• Prepare and present comprehensive marketing reports to senior management, illustrating campaign performance, market trends, and strategic recommendations.
• Utilize data analytics to measure effectiveness and inform future marketing strategies.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.
• 8+ years of experience in marketing roles within the FMCG sector, with a focus on personal care products.
• Proven track record in managing marketing budgets and delivering successful 360-degree campaigns.
• Strong experience in channel management and key account strategies.
• Excellent leadership, communication, and interpersonal skills.
• Proficient in data analysis and marketing performance metrics.