Digital Marketing Manager (Wealth - Asset Management)

Digital Marketing Manager, Asset Management

Location: London

Hybrid working offered: 3 days in the office

Overview

A leading boutique asset management firm is seeking a Digital Marketing Manager to support the delivery of digital marketing initiatives across investment products and distribution channels. This role will play a key part in executing digital strategy to drive brand visibility, client engagement, and commercial outcomes within a regulated environment.

The successful candidate will bring strong digital marketing expertise, with experience translating complex investment content into clear, client-focused digital campaigns.

Key Responsibilities of Digital Marketing Manager:

Digital Strategy & Campaign Delivery

• Execute digital marketing strategies aligned to business and distribution objectives

• Deliver and optimise multi-channel digital campaigns including email, website, paid media, social, and content syndication

• Support product launches, investment themes, and brand campaigns through targeted digital activity

Website & Content

• Manage and optimise website content, ensuring accuracy, consistency, and regulatory compliance

• Work closely with investment, product, and content teams to adapt technical investment messaging for digital channels

• Apply SEO best practices to improve visibility and user experience

Marketing Automation & CRM

• Use marketing automation and CRM platforms to deliver segmented and personalised digital communications

• Support lead generation and nurturing activity in partnership with distribution teams

• Ensure data quality and adherence to data protection and regulatory requirements

Analytics & Reporting

• Track and report on campaign performance using digital analytics tools

• Use insights to optimise activity and demonstrate ROI

• Provide clear performance updates and recommendations to stakeholders

Stakeholder & Agency Management

• Partner closely with sales, product, investment, compliance, and legal teams

• Ensure all digital marketing activity adheres to governance and approval processes

• Manage external agencies and digital suppliers where required

Skills & Experience

Essential

• Proven experience in digital marketing within asset management

• Strong knowledge of digital channels including email, web, paid media, SEO, and social

• Experience operating in a regulated environment with compliance oversight

• Strong analytical capability and confidence using performance data

• Excellent communication and stakeholder management skills

Desirable

• Experience supporting institutional, wholesale, or intermediary audiences

• Hands-on experience with marketing automation and CRM platforms

• Familiarity with CMS platforms and digital asset management systems

• Understanding of investment products and financial markets