Campaign Manager
About the job
Duration - 12 months
Onsite - 5 days
The successful candidate will own critical projects including end-to-end pipeline optimization across all funnel stages (MQL, SQL, SAL, Opportunities), management of paid media agency relationships, and delivery of weekly and quarterly business reviews to senior leadership. This is a business-critical role requiring immediate coverage to maintain momentum on ongoing campaigns and ensure continuity in pipeline performance.
- Develop and execute B2B marketing plans: Create comprehensive B2B digital paid media strategies and campaigns to drive growth and customer engagement.
- Own pipeline metrics and revenue targets, working backwards from business goals to develop comprehensive marketing strategies
- Drive end-to-end pipeline optimization across all stages (MQL, SQL, SAL, Opportunities)
- Partner with Sales to develop and execute high-impact nurture programs that accelerate pipeline velocity
- Analyze funnel metrics to identify bottlenecks and implement solutions that improve conversion rates
- Provide B2B reporting: Deliver weekly and quarterly business reviews (WBR & QBR) to measure performance and guide strategy optimisation.
- Plan and deliver digital media campaigns, including managing the paid media agency
- Compile, analyze, and present performance metrics, identifying opportunities to enhance campaigns and improve performance
- Work effectively across organizational boundaries to define, manage, and prioritize work
Qualifications -
· 8+ years of professional non-internship B2B marketing experience
· Experience using data and metrics to drive improvements
· Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
· Experience with Salesforce
· Experience building, executing and scaling cross-functional marketing programs
· Experience communicating results to senior leadership
· Experience using Microsoft Excel to manipulate and analyze data
