Regional Marketing Director - Biotech & Genomics Japan

Take a strategic marketing leadership role with a global biotechnology company and drive growth across the Japanese life sciences market. As Associate Regional Marketing Director, you will lead regional marketing strategy for Japan, translating global priorities into high-impact local campaigns that strengthen market presence, support commercial growth, and engage customers across the biotechnology and genomics sectors.

This role combines life sciences marketing, genomics, regional marketing strategy, product marketing, and sales enablement. You will work closely with global marketing teams, local sales teams, distributors, external partners, and key industry stakeholders to develop campaigns tailored to the Japanese market.

Your work will directly support the adoption of innovative DNA and RNA sequencing technologies used in scientific research, human health, and environmental science.

Key Responsibilities

• Develop and execute regional marketing strategies and plans for Japan, aligning global business objectives with local market opportunities and customer needs.
• Localise, adapt, and translate global marketing content and campaigns for Japanese audiences, ensuring messaging is relevant and effective in the local life sciences and genomics market.
• Plan and deliver local marketing campaigns, industry events, conferences, trade shows, and other initiatives designed to strengthen brand awareness and generate commercial opportunities.
• Partner with local sales teams and distributors, providing sales enablement tools, product training, marketing materials, and campaign support to accelerate business growth.
• Manage the regional marketing budget, prioritising investment across campaigns and initiatives while tracking performance and return on marketing activities.
• Collaborate with global and regional stakeholders to ensure Japan marketing initiatives are aligned with broader commercial and product strategies.
• Build relationships with distributors, external agencies, industry partners, and key opinion leaders to strengthen the company's presence in the Japanese biotechnology market.

Required Skills and Qualifications

Experience:

• 5+ years of marketing experience within life sciences, biotechnology, genomics, pharmaceuticals, or a closely related scientific industry.
• Strong knowledge of the Japanese genomics and life sciences market, including relevant customer segments and distributor networks.
• Demonstrated experience developing and executing regional or local marketing strategies, campaigns, events, and commercial initiatives.
• Experience working closely with sales teams and distributors on sales enablement, product positioning, training, and marketing programmes.
• Experience managing marketing budgets and evaluating campaign performance and effectiveness.
• Bachelor's degree in Biological Sciences or a related scientific discipline, or equivalent academic background.

Soft Skills:

• Excellent communication and collaboration skills, with the ability to work effectively across global matrix organisations and multicultural teams.
• Strong project management and organisational skills, with the ability to manage multiple priorities and deliver against tight deadlines.
• Strategic and commercially focused mindset with the ability to translate global objectives into effective local marketing initiatives.
• Adaptable and proactive approach, with strong relationship-building skills across sales teams, distributors, external partners, and industry stakeholders.
• Ability to operate independently while maintaining close alignment with regional and global teams.

Language Requirements:

• Japanese: Native-level proficiency, including excellent written and verbal communication skills.
• English: Business-level proficiency for collaboration with global stakeholders and international teams.

Preferred Skills & Qualifications

• Master's degree, PhD, MBA, or another relevant advanced qualification.
• Experience marketing products or technologies related to genomics, DNA sequencing, RNA sequencing, molecular biology, or biotechnology research.
• Experience using Salesforce and marketing automation platforms.
• Experience managing external advertising, creative, or marketing agencies.
• Established relationships with key opinion leaders, scientific stakeholders, distributors, or industry partners in Japan.
• Experience working within an international biotechnology or life sciences organisation.
• Ability and willingness to travel regionally up to approximately 40% as required.

About the Company

Our client is a global biotechnology company developing innovative sensing technologies for real-time DNA and RNA sequencing. Its technology supports researchers and organisations working across areas including human health, genomics, biotechnology, and environmental science.

The company operates internationally and combines advanced scientific innovation with a mission to make genomic insights more accessible and impactful. The Japan business offers an opportunity to connect global innovation with the specific needs of one of Asia's most important life sciences and genomics markets.

Why You'll Love Working Here

• Competitive compensation of ¥14M-¥17M.
• Take a leading role in shaping Japan marketing strategy and market growth for an innovative global biotechnology company.
• Work with advanced DNA and RNA sequencing and genomics technologies with applications across human health and environmental science.
• Collaborate directly with global marketing, commercial, scientific, and regional teams in an international environment.
• Build strong relationships across Japan's biotechnology, genomics, and life sciences ecosystem.
• Gain regional exposure with opportunities for business travel of up to approximately 40%.
• Benefit from remote work, work-from-home options, and flexible working arrangements.
• Develop your career at the intersection of scientific innovation, commercial strategy, and regional marketing leadership.

Don't Miss Out - Apply Now!