Associate Marketing Manager - Medical Devices | Tokyo

Join a leading global medical device and healthcare technology company as an Associate Marketing Manager, driving product marketing strategy, new product launches and commercial growth across the Japanese healthcare market.

Based in Tokyo, you will develop and execute multi-year marketing strategies for medical devices and clinical solutions, helping expand the company's presence across hospitals and healthcare institutions throughout Japan.

As a key link between global headquarters and local commercial teams, you will represent Japan's market needs while shaping product positioning, pricing strategies, portfolio development and go-to-market plans.

You will also collaborate with sales teams, distributors, medical professionals and internal regulatory stakeholders to bring innovative healthcare technologies to market.

This is an excellent opportunity for an experienced Medical Device Product Marketing professional to take ownership of a healthcare portfolio, influence global product strategies and contribute to better patient outcomes across Japan.

Key Responsibilities

• Develop and execute multi-year product marketing strategies for medical devices and healthcare solutions across Japan.
• Lead new product launches and go-to-market planning, ensuring effective product positioning and commercial execution.
• Act as the primary liaison between global headquarters and local teams, communicating Japan-specific customer needs, market conditions and commercial priorities.
• Analyse healthcare market trends, competitor activities, pricing models and hospital sales data to support strategic business decisions.
• Build and maintain relationships with key opinion leaders (KOLs), clinical specialists and medical societies.
• Develop localised marketing materials, competitive battlecards and clinical presentations to support commercial teams.
• Train direct sales representatives and distributor networks on product positioning, clinical value and competitive differentiation.
• Collaborate with Regulatory Affairs, Quality Assurance and Medical Affairs teams to support healthcare compliance and reliable product supply.
• Work with cross-functional stakeholders to align local marketing initiatives with global product strategies.
• Translate clinical and commercial insights into actionable recommendations that support portfolio performance and market growth.

Required Skills and Qualifications

Experience:

• 5+ years of commercial product marketing experience in the medical device or healthcare industry.
• Proven track record of successfully managing new product launches in the Japanese healthcare market.
• Strong understanding of Japanese hospital purchasing systems, medical device dealer networks and clinical decision-making processes.
• Experience developing product marketing strategies, commercial launch plans or go-to-market initiatives.
• Experience analysing market trends, competitor activity, pricing and sales performance to support business decisions.
• Experience collaborating with sales teams, distributors and cross-functional business stakeholders.
• Bachelor's degree in Business, Marketing, Life Sciences, Biomedical Engineering or a related discipline.

Soft Skills:

• Strong analytical thinking, with the ability to transform complex clinical and market data into clear business recommendations.
• Excellent relationship-building and influencing skills, including the ability to work effectively across teams without direct authority.
• Strong presentation and communication skills when engaging executive leaders, medical doctors and commercial stakeholders.
• Strategic and commercially focused mindset with the ability to balance market opportunities and business priorities.
• High personal integrity and a strong commitment to healthcare industry compliance and ethical business practices.
• Collaborative approach to working with global headquarters, local teams and external healthcare partners.

Language Requirements:

• Japanese: Native level.
• English: Business level for communication with global headquarters and international stakeholders.

Preferred Skills & Qualifications

• MBA or a relevant master's degree in Business, Marketing, Life Sciences or a related field.
• Practical experience using CRM platforms such as Salesforce.
• Experience with modern data analytics tools to evaluate market performance and commercial opportunities.
• Experience working within a global medical device or healthcare technology organisation.
• Exposure to product portfolio management and collaboration with international product teams.
• Established professional relationships with Japanese healthcare professionals, clinical specialists or medical societies.

About the Company

Our client is a renowned global healthcare and medical technology company dedicated to saving and sustaining patient lives worldwide.

The organisation develops, manufactures and commercialises essential medical devices, clinical tools, hospital supplies and therapeutic solutions used across primary care, acute care and surgical environments.

Through its healthcare technologies, the company supports medical professionals in delivering effective treatment and improving patient outcomes.

With an international presence and a strong focus on healthcare innovation, the organisation offers opportunities for marketing professionals to contribute to products that make a meaningful difference in patients' lives.

Why You'll Love Working Here

• Become the strategic voice of Japan, directly influencing global product strategies and development roadmaps.
• Take ownership of product marketing and commercial strategy for an important medical device and healthcare portfolio.
• Lead new product launches and go-to-market initiatives in the Japanese healthcare market.
• Work with innovative clinical technologies that help improve patient care and treatment outcomes.
• Build relationships with leading medical professionals, clinical specialists and global business stakeholders.
• Gain valuable exposure to global headquarters and international product marketing teams.
• Develop your career within a major international healthcare and medical technology company with long-term growth opportunities.
• Benefit from remote and work-from-home options to support flexible working arrangements.
• Enjoy flex-time options for improved work-life balance.
• Receive a competitive annual compensation package of ¥11M-¥14M.

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