Branding & PR Lead - Financial Services (85K)

About the Role We are seeking a seasoned Branding & PR Lead to own the end-to-end brand narrative and reputation of a fast-growing, regulated financial services organisation. This is a strategic leadership role reporting directly to the Head of Marketing. You will be the guardian of brand consistency, the architect of high-impact campaigns and events, and the face of media and publicity efforts.

Key Responsibilities

• Establish and enforce brand architecture, guidelines, visual identity, tone of voice and digital asset standards
• Act as the single point of approval for all external brand assets and partnerships
• Design and lead integrated 360° brand campaigns (ATL, BTL, digital, social, content)
• Conceptualise, plan and execute flagship events, sponsorship programmes, thought-leadership summits, product launches (target 8-12 major activations per year).
• Lead a small team and manage external agencies (creative, PR, event, media monitoring).
• Partner closely with Business Units, Compliance, Legal, Investor Relations and C-suite to align all external communications.

Requirements

• Minimum 10 years of progressive experience in branding and public relations, with at least 5 years in a regulated financial services, banking, asset management or fintech environment.
• Proven track record of leading multi-channel brand campaigns and large-scale events with measurable business impact.
• Bachelor's degree in Marketing, Communications, Journalism, Business or related field.

Skills & Competencies

• Deep understanding of brand governance frameworks and brand architecture in regulated industries.
• Exceptional strategic, creative and project-management skills.
• Strong media network and proven ability to generate positive publicity
• Fluent in English and Mandarin (Cantonese is a MUST).