Marketing Director , App Platform

Responsibilities

• Shape and implement comprehensive marketing plans to boost user acqusition, usage, retention, reactivation, and financial performance
• Initiate growth strategy and roadmap to cope with company short- and long-term goal.
• Create high-potential campaigns through promotional offers, CRM program and engagement tools etc.
• Take full ownership of the Hong Kong A&P budget, allocating spend across performance, brand-building, and retention channels to achieve the highest possible ROI.
• Hold direct P&L responsibility for marketing-led initiatives, ensuring marketing investments contribute positively to the company.
• Monitor market shifts, competitor moves, and key performance indicators to quickly adapt approaches for optimal demand and profitability outcomes.

• Orchestrate high-impact seasonal and yearly integrated campaigns to position company as a market leader
• Cultivate strong emotional connections with users, maintaining uniform brand messaging and experiences at every interaction point.

• Manage, guide and coach the team and foster collaborative culture
• Coordinate with regional team to tailor and roll out effective localized strategies

Requirements

• Degree holder in Marketing, Business Administration, or related discipline.
• 14+ years of hands-on experience leading marketing, brand development, and revenue growth, ideally within e-commerce, quick-service retail, or FMCG sectors.
• Experience in managing P&L and marketing budget in fast-paced ecommerce environments
• Demonstrated success in navigating complex organizational structures, building alliances, and influencing stakeholders effectively.
• Proven ability to inspire and grow high-calibre marketing or performance teams with measurable results.
• Creative, detail-oriented collaborator with strong market awareness and a proactive, upbeat approach to emerging opportunities.
• Excellent command in English, Cantonese and Mandarin