We are seeking a Digital Marketing & CRM Specialist to support the development of customer journeys, email campaigns, social media marketing and website management within a leading financial services environment. This role offers real ownership, collaboration with multiple internal teams, and the opportunity to shape how our digital and CRM ecosystem evolves.
About the Hiring Manager
This role reports into a tenured and highly supportive hiring manager who is committed to helping her people shine. Her leadership style centres on empowerment and creating space for individuals to take ownership and grow. In her words, "it's all about a positive attitude and an ambition to succeed, as well as how they collaborate with the already thriving Marketing team." You'll join a leader who values initiative, trusts her team and encourages continuous development.
Role Responsibilities
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Enhance digital touchpoints to improve loyalty and customer satisfaction.
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Deliver segmented email/SMS campaigns and evaluate activity against KPIs.
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Act as a key Salesforce CRM user, managing daily administration, reporting and future development input.
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Support users across the business; this role operates independently and underpins business-critical processes.
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Lead the customer finance renewals programme with targeted communications and dealer engagement.
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Report monthly CRM and renewal performance to internal stakeholders.
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Collaborate with marketing, sales, brand teams and technical colleagues on digital CRM initiatives.
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Contribute to campaign copywriting, social media activity, website updates and online promotions.
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Support occasional traditional marketing within a small, highly collaborative team.
About You
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Degree in Business/Marketing or equivalent.
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Knowledge of Salesforce CRM is integral for the position.
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Ideally 2-3 years' experience in digital marketing and/or CRM within financial services, but open to all industries.
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Strong experience across social media, website management and campaigns.
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Experience with segmentation, lead generation and customer communications
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Analytical, organised and detail-focused.
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Strong communication skills and initiative.
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Customer-focused and achievement-oriented.
