About The Public Relation Institute IrelandThe Public Relations Institute Of Ireland (PRII) stands as the cornerstone of the Irish public relations and communications landscape. Established 70 years ago, this esteemed professional body plays a pivotal role in professionalising and elevating the pr sector throughout Ireland. The PRII serves as the national organisation dedicated to upholding the highest standards of practice, ethics, and professional development within the industry.Through its commitment to education, training, and the establishment of rigorous professional standards, the PRII ensures that its members operate with integrity and competence. The institute fosters a collaborative environment for practitioners, providing invaluable networking opportunities and facilitating the exchange of knowledge and best practices.Furthermore, the public relations institute of Ireland acts as a vital advocate for the profession, raising awareness of the strategic importance of public relations and communications to businesses, organisations, and society as a whole. By promoting excellence and ethical conduct, the PRII contributes significantly to building trust and credibility within the industry and among the wider public. Its long-standing history underscores its enduring influence and its continued commitment to shaping the future of public relations and communications in Ireland.about the role
Key Responsibilities:
The core responsibility of the PRII CEO is to strategically lead and commercially drive the organisation forward, enhancing its influence and value within the Irish public relations landscape. This involves a strong emphasis on member engagement, professional development, and industry advocacy.
Main Duties & Responsibilities
Strategic Leadership & Industry Influence:
- Drive the Strategic Plan: Lead the effective delivery of the PRII's strategic plan (to 2028), ensuring objectives are met and the organisation remains relevant and impactful.
- Champion the PR Profession: Actively enhance the profile and advocate for the PR profession in Ireland, particularly on emerging issues like AI, through impactful communication and engagement.
- Identify Growth Opportunities: Proactively seek and develop new avenues for the PRII to expand its reach, membership value, and overall influence within the communications sector.
- Foster a High-Performing Team: Provide strong leadership to the PRII staff, cultivating a collaborative and positive work environment focused on achieving organisational goals.
Financial Sustainability & Growth:
- Ensure Financial Stability: Maintain rigorous oversight of the PRII's finances, ensuring long-term sustainability through effective budgeting, financial performance monitoring, and cost management.
- Grow Diverse Revenue Streams: Strategically expand income generation across membership fees, educational programs, and events, ensuring the financial health of the institute.
Member-Centric Engagement & Growth:
- Enhance Member Value: Deepen engagement and satisfaction among PRII members by ensuring the organisation effectively addresses their professional needs and provides valuable benefits.
- Drive Membership Growth & Retention: Implement strategies to attract new members and retain existing ones, clearly articulating the value proposition of PRII membership within the Irish PR community.
- Oversee Quality Member Services: Ensure the delivery of high-quality services and benefits that directly support the professional development and success of PRII members.
Education & Professional Development Leadership:
- Strategic Oversight of Education: Lead the PRII's education programs, ensuring their quality, industry relevance, and commercial viability.
- Expand Educational Offerings: Explore and implement opportunities to diversify and grow the PRII's portfolio of educational and professional development programs.
Commercial Event Management & Communication:
- Drive Event Success: Lead the commercial success of PRII events, including the annual conference, by securing compelling content and maximising attendance.
- Enhance Marketing & Communications: Strategically improve the PRII's communication and marketing efforts across all channels (newsletter, website, etc.) to enhance its visibility and member engagement.
Strategic Stakeholder Relationships:
- Cultivate Key Relationships: Build and maintain strong relationships with vital stakeholders, including PRII members, the Board, government bodies, educational institutions, and other relevant organisations within the Irish landscape.
- Represent the PRII: Act as the key spokesperson and representative for the PRII at industry events and conferences, actively raising its profile and influence within the sector.
Efficient Operational Management:
- Oversee Day-to-Day Operations: Ensure the efficient and effective daily functioning of the PRII.
- Lead and Develop Staff: Manage and develop the PRII team across various functions (education, operations, communications, administration, events).
- Leverage Technology: Ensure the effective utilisation of technology to optimise the PRII's operations and member services.
Person Specification
The ideal candidate will be a highly motivated and commercially astute leader with a proven track record of success in a similar role. They will possess:
- Significant experience in a membership organisation.
- Solid commercial experience, with a strong understanding of revenue generation and financial management.
- A strong understanding of the Irish PR landscape and a passion for the PR profession.
- Experience in developing and delivering successful events and engaging with academic bodies.
- Exceptional communication, diplomacy, and interpersonal skills.
- Strong strategic thinking and planning abilities, with a proven track record of delivering on strategic objectives.
- The ability to drive and grow a small organisation.
- Experience presenting to a board.
- A proactive and self-directed approach, with the ability to work independently.
- While not a prerequisite, experience with digital tools and technologies is desirable.
- Ideally, the candidate will be more strategically focused, with an ability to delegate operational detail.
Public Relations Institute of Ireland Values
Public Relations Institute of Ireland is motivated by the following core values:
- Standards and Best Practice: The PRII is committed to promoting and maintaining the highest standards of training and practice in public relations in Ireland.
- Enhancing Professional Reputation: A core value is to enhance the professional reputation of its members and the PR industry as a whole.
- Quality and Excellence: The PRII aims to develop skills and reward excellence within the PR profession.
- Ethical Conduct: The organisation emphasises the importance of integrity and ethical conduct, as demonstrated by their adherence to the Code of Lisbon and the Code of Athens.
- Voice and Advocacy: The PRII acts as an official voice for the PR industry in Ireland, both nationally and internationally.
TERMS & CONDITIONS
- Employer - Public Relations Institute of Ireland.
- Location - Public Relations Institute of Ireland registered office is located at 84 Merrion Square S, Dublin 2, D02 T882
- This is a full-time post reporting to the President of the Public Relations Institute of Ireland.
Public Relations Institute of Ireland is committed to best practice and operates on the basis of equal opportunities. Applications are therefore invited from all suitably qualified and eligible candidates. Appointment will be based solely on merit and canvassing will disqualify.
All interested applicants should send their CVs to Susan Nix Client Services Director - Morgan McKinley / 01 4321555
