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Consumer Insights Manager

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Job Summary

  • Dublin
  • Permanent
  • JN -092023-1947309
  • Sep 19, 2023
  • Competitive
Job Description

This is a really exciting opportunity for a Senior Consumer Insights professional to join this highly reputable Irish company

Role: Consumer Insights Manager

Duration:Permanent

Location: Dublin / Cork / Hybrid

Our client is a leader in the FMCG sector, they are recruiting for a Consumer Insights Manager to join their growing team. The successful candidate will be responsible for food and beverage research and insights, for a variety of retail brands.

Responsibilities:

  • Supporting the delivery of sales and profit growth for the business, through world-class insight on ever-changing market and consumer needs.
  • Working with research partners and other sources to develop a clear picture of consumer sentiment and behaviour and consumer perception of our brands.
  • Optimising and managing brand tracking research.
  • There will be a particular focus in this role on research methodologies and analysis.
  • Gathering, collating, and interrogating insights from multiple sources into clear, simple, and actionable recommendations that enables the business to make consumer-driven decisions based on the evidence and hard facts. These recommendations will be delivered to Management Teams and the Executive Team.
  • Contributing to and updating brand scorecards which track brand performance; consumer perceptions of brand strategies; and other key business performance metrics.
  • Working collaboratively with relevant internal teams and stakeholders to ensure consumer insights are influencing brands strategies and plans.
  • Conducting research in the field as appropriate and understanding and advising on best research methodologies for each project.
  • Managing and optimising relationships with key external insights partners and research agencies, ensuring that agencies are delivering the best service within budget.
  • Bringing innovative methodologies and fresh thinking to the research approach and challenging internal stakeholders and research partners alike.

 

Requirements

  • Experience in a similar Senior Consumer Insights role either agency side or inhouse.
  • Third level degree in Research/Marketing or other relevant business discipline.
  • Detailed knowledge of the latest research techniques and excellent analysis skills.
  • Experience in research and questionnaire design, data analytics and report generation.
  • Ability to translate research data into clear insight which is easy to understand and actionable.
  • Strong attention to detail, influencing, facilitation and collaboration skills.
  • Excellent written and verbal communication skills.
  • Experience of presenting research / data to internal stakeholders and senior management teams.

Morgan McKinley is acting as an Employment Agency and references to pay rates are indicative.

BY APPLYING FOR THIS ROLE YOU ARE AGREEING TO OUR TERMS OF SERVICE WHICH TOGETHER WITH OUR PRIVACY STATEMENT GOVERN YOUR USE OF MORGAN MCKINLEY SERVICES.

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