Consumer Insights Manager

Job Description

This is a really exciting opportunity for a Senior Consumer Insights professional to join this highly reputable Irish company

Role: Consumer Insights Manager

Duration:Permanent

Location: Dublin / Cork / Hybrid

Our client is a leader in the FMCG sector, they are recruiting for a Consumer Insights Manager to join their growing team. The successful candidate will be responsible for food and beverage research and insights, for a variety of retail brands.

Responsibilities:

• Supporting the delivery of sales and profit growth for the business, through world-class insight on ever-changing market and consumer needs.
• Working with research partners and other sources to develop a clear picture of consumer sentiment and behaviour and consumer perception of our brands.
• Optimising and managing brand tracking research.
• There will be a particular focus in this role on research methodologies and analysis.
• Gathering, collating, and interrogating insights from multiple sources into clear, simple, and actionable recommendations that enables the business to make consumer-driven decisions based on the evidence and hard facts. These recommendations will be delivered to Management Teams and the Executive Team.
• Contributing to and updating brand scorecards which track brand performance; consumer perceptions of brand strategies; and other key business performance metrics.
• Working collaboratively with relevant internal teams and stakeholders to ensure consumer insights are influencing brands strategies and plans.
• Conducting research in the field as appropriate and understanding and advising on best research methodologies for each project.
• Managing and optimising relationships with key external insights partners and research agencies, ensuring that agencies are delivering the best service within budget.
• Bringing innovative methodologies and fresh thinking to the research approach and challenging internal stakeholders and research partners alike.

 

Requirements

• Experience in a similar Senior Consumer Insights role either agency side or inhouse.
• Third level degree in Research/Marketing or other relevant business discipline.
• Detailed knowledge of the latest research techniques and excellent analysis skills.
• Experience in research and questionnaire design, data analytics and report generation.
• Ability to translate research data into clear insight which is easy to understand and actionable.
• Strong attention to detail, influencing, facilitation and collaboration skills.
• Excellent written and verbal communication skills.
• Experience of presenting research / data to internal stakeholders and senior management teams.

Morgan McKinley is acting as an Employment Agency and references to pay rates are indicative.

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