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Brand Manager

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Job Summary

  • Cork
  • Permanent
  • BBBH835769
  • Jan 25, 2023
  • Competitive
Job Description

This is a super opportunity for an experienced Marketing professional to join this World-leading Irish nutraceutical company as their Brand Manager.

Role: Brand Manager

Location: Cork / Full time on site

Duration: Permanent

We are looking for someone who, along with the required marketing skills and experience, will have experience and/or an interest in the Irish agricultural sector. Reporting to the Marketing Manager, the successful candidate will work cross-functionally to deliver on commercial objectives.

The brand manager is responsible the Inform Nutrition marketing strategy including the development and implementation of marketing materials and activities The marketing strategies they develop will be designed to deliver appropriate impact, product positioning, market growth and profitability to support the commercial strategy and contribute to building the Inform Nutrition brand in Ireland and selected export markets.

Responsibilities

  • Develop, co-ordinate and implement effective multichannel marketing campaigns and tactical plans for the Inform range of products ensuring the alignment of communications and messaging in all channels.
  • Develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets.
  • Manage content and updates, manage annual brand budget, participate in trade events, and provide support to the sales team.
  • Identify effectiveness and impact of current marketing initiatives with tracking and analysis and optimize accordingly. Maintain expertise with the evolving portfolio of products, services, pricing, competition, market, and industry trends.
  • Monitor the competitive environment and leverage opportunities for our product portfolio in the short and long term.
  • Project manage specific events and trade fair presence identified as part of marketing plans.
  • Present ideas and potential project plans to management and communicate with senior leaders about marketing programs, strategies, and budgets.

Requirements

  • Bachelor's degree (or equivalent) in marketing, business, or related field.
  • 5 years plus marketing experience in previous employment.
  • IT literate -able to use standard business software and marketing communications tools.
  • Excellent communication skills, fluent in both written and spoken English.
  • Proven success in developing marketing plans and campaigns.
  • Strong project management, multitasking, and decision-making skills, attention to detail, and the capacity to prioritise and balance conflicting demands, and meet deadlines.
  • Metrics-driven marketing mind with eye for creativity.
  • Team player with strong collaborative skills.

Morgan McKinley is acting as an Employment Agency in relation to this vacancy.

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Consultant Details

Consultant Details

Daniel Byrne
Daniel Byrne