Key Responsibilities
Own & Grow Community (Online + Offline)
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Manage daily engagement across social platforms (IG, email, Reddit, XHS, forums, etc.) and in-person touchpoints (events, retail partners, pop-ups).
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Build a loyal community movement aligned with the brand's energetic vibes, foot health, and natural movement mission.
KOL / Creator Partnerships & Relationship Management
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Identify, onboard, and nurture KOLs, athletes, and micro-influencers across key markets (US, UK, Asia, Australia).
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Maintain long-term relationships to drive authentic advocacy vs. one-off campaigns.
Community-Led Marketing & Campaign Support
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Collaborate with marketing, product, and CX teams on launches, seasonal campaigns, and storytelling.
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Activate community insights into campaigns (UGC, testimonials, product feedback loops).
Customer Experience & Feedback Loop
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Oversee community support flows (social, DMs, chatbot tone alignment, etc.).
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Translate community feedback into actionable insights for product, marketing, and CX teams.
Regional Expansion with Global Consistency
Requirements
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5-8+ years in community management, social media, or influencer marketing.
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Proven success scaling communities for consumer brands (D2C footwear/apparel ideal).
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Strong experience in KOL partnerships across US, UK, Asia, and Australia markets.
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Excellent English communication; Mandarin/Cantonese fluency for Asia expansion.
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Data-driven mindset with tools like Google Analytics, Hootsuite, or community platforms.
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Passion for health/wellness and ability to inspire authentic engagement.
