Job Responsibilities
Product Strategy and Positioning
- Adapt life insurance products to fit different banking customer segments.
- Position complex life products simply for standard banking clients.
- Bundle life insurance with bank products like mortgages or wealth accounts.
- Identify market gaps for new life, health, or retirement solutions.
Targeted Campaign Management
- Design triggers for campaigns based on milestone events like getting a mortgage.
- Create cross-selling strategies targeting existing bank account holders.
- Promote high-net-worth life products to premium banking clients.
Branch and Sales Enablement
- Build sales toolkits including product brochures, flyers, and digital calculators.
- Create simple talk tracks to help bank staff explain life insurance.
- Design incentive programs to motivate bank staff to pitch life products.
- Conduct joint training sessions with insurance trainers for bank sales teams.
Omni-Channel and Digital Marketing
- Embed life insurance options into online banking journeys and mobile apps.
- Deploy personalized email campaigns to nurture leads over time.
- Optimize educational content about financial planning on the bank's website.
- Utilize ATM screens and digital posters for local branch awareness.
Performance Tracking and Analytics
- Monitor key metrics like conversion rates, premium volume, and policy persistency.
- Analyze campaign data to see which customer segments buy the most.
- Track return on investment for all promotional spending.
- Report monthly sales results to both bank and insurance executives.
Job Requirements
- Bachelor's degree holder
- A minimum of 10 years of relevant experience gained from large financial institutions
- Bancassurance Marketing experience is highly preferred
- Fluent Cantonese, English and Mandarin
