Associate Marketing Director, Sponsorships and Partnerships, FI

Job Responsibilities

Strategic Planning & Portfolio Management

• Develop Sponsorship Strategy: Design and implement the firm's comprehensive external partnership and sponsorship roadmap aligned with overall corporate business goals, brand identity, and regional marketing priorities.
• Market & Segment Analysis: Identify evolving consumer trends and industry data to scout high-impact partnership opportunities. Tailor initiatives to specific insurance lines of business, such as Life, Health, Property & Casualty (P&C), or wealth management segments.
• Commercial Assessment: Evaluate inbound and outbound proposals against strategic metrics, assessing audience relevance, risk, brand fit, and potential Return on Investment (ROI).

Partnership Development & Contract Negotiation

• Relationship Management: Act as the primary relationship lead for external rights holders, cultural or sports organizations, corporate partners, and industry bodies.
• Contract & Commercial Negotiation: Lead commercial discussions and contract developments. Coordinate closely with internal Legal, Compliance, Risk, and Procurement teams to ensure complex insurance regulatory standards and brand guidelines are met.
• Bespoke Alliance Building: Cultivate unique, high-value partnerships and corporate social responsibility (CSR) initiatives that reinforce the insurer's position as a community-minded organization and a thought leader.

Integrated Campaign Activation & Execution

• Omnichannel Activation: Lead the end-to-end planning and execution of experiential marketing, events, and activations across paid, owned, and earned channels (e.g., concert/sports sponsorships, industry webinars, and major awareness initiatives).
• Lead Generation & Cross-Selling: Design segment-specific programs leveraging the partnerships to feed the sales pipeline. Partner with CRM teams to optimize cross-selling or up-selling strategies that expand customer wallet share.
• Agency & Vendor Governance: Manage creative agencies, event production vendors, and activation workstreams to ensure on-time and premium-quality delivery.

Governance, Budgeting & Performance Tracking

• Financial Management: Own the allocated sponsorship and marketing budget, providing accurate quarterly forecasts, expense optimization, and comprehensive ROI reporting to executive leadership.
• KPI & Performance Measurement: Establish standardized tracking frameworks and metrics (such as brand lift, media value, and new prospect acquisition rates) to continuously evaluate partnership efficiency.
• Executive Reporting: Prepare regular updates, performance briefings, and risk assessment portfolios for the Executive Director and senior leadership stakeholders.

Requirements

• Bachelor's degree holder
• 15 years of proven experience from sponsorships, partnerships and brand marketing
• Fluent Cantonese and English