Global Growth and Performance Marketing Director, EV Charging

Key Responsibilities

• Own and scale substantial advertising budgets on Meta (Facebook & Instagram) with strong financial discipline and ongoing performance optimization
• Drive profitable revenue growth across DTC channels, balancing CAC, MER, ROAS, and lifetime value
• Develop and execute advertising strategies and campaigns on marketplaces (e.g. Amazon and eBay) to drive profitable sales and improve share of voice
• Design and execute advanced Meta campaign structures, including dynamic retargeting, and sophisticated audience strategies
• Own end-to-end tracking infrastructure (including Meta CAPI and server-side setups) to ensure accurate attribution and data integrity
• Partner closely with creative and video production teams to establish a rapid A/B testing cadence for high-converting video/static ad assets, landing pages, and offer positioning.
• Collaborate with creative teams to build a high-velocity testing system for ads, landing pages, and offers
• Provide clear performance insights, forecasts, and strategic recommendations directly to leadership

Requirements

• Bachelor's Degree in Business, Marketing, Digital, Ecommerce or related discipline
• 12+ years of solid and hands-on experience in Meta Ads and Google Ads with a proven track record of scaling high-budget Meta campaigns for DTC e-commerce brands or top-tier performance agencies.
• Demonstrated success scaling paid social campaigns for mid-to-large-scale consumer brands or high-AOV hardware DTC businesses.
• Strong commercial mindset with deep understanding of unit economics, contribution margins, inventory pacing, and scaled DTC growth dynamics.
• Excellent command in written and spoken English