Senior Marketing Manager, Financial Institution

Job Responsibilities

Core Brand Strategy & Positioning

• Shape multi-year brand roadmaps to drive business growth.
• Run regular brand health and performance reviews.
• Translate consumer insights into target audience segmentation.
• Safeguard brand guidelines and messaging consistency across touchpoints.

Campaign Development & Execution

• Plan and deliver integrated online and offline marketing programs.
• Oversee creative ad concepts, media planning, and channel mix selection.
• Direct sponsorship activations and external partnerships.
• Collaborate with product and distribution teams to align with sales targets.

Market Research & Analytics

• Track competitor share-of-voice and market intelligence.
• Analyze key performance indicators (KPIs) to measure return on investment.
• Uncover category trends and new customer growth opportunities.

Governance, Budget & Vendor Management

• Manage marketing budgets, project timelines, and vendor contracts.
• Oversee risk assessments and regulatory compliance for communications.
• Work with legal and compliance teams to approve marketing assets.

Job Requirements

• Bachelor's degree holder
• At least 10 years of relevant experience in Brand Marketing gained from large financial institutions
• Fluent Cantonese, English and Mandarin