Key Responsibilities
Social Media (Primary Focus)
- Create and schedule high-quality visual content (photos, Reels, Stories, carousels) for Instagram, Facebook, Pinterest, and LinkedIn.
- Write engaging captions and manage community interactions.
- Track performance and suggest improvements.
SEO & SEM Support
- Assist with keyword research, on-page SEO, and Google Ads campaign management.
- Monitor rankings and paid search results using relevant tools.
General Digital Marketing
- Support email campaigns, website updates, and content creation.
- Report on KPIs using Google Analytics 4 and Meta Business Suite.
Offline Event Support
- Create pre- and post-event social content, teasers, and recaps for trade shows, showrooms, and designer events.
- Capture and repurpose event visuals.
Requirements
Essential
- 1-2 years digital marketing experience (internships included).
- Strong portfolio of social media content (visual/lifestyle focus).
- Proficient in Canva, Photoshop/Lightroom, CapCut or similar, Meta Business Suite.
- Working knowledge of SEO/SEM basics and Google Analytics.
- Excellent English and Chinese (Cantonese/Mandarin) with luxury brand tone.
- Eye for premium aesthetics and strong attention to detail.
Advantageous
- Google Ads / Meta certification.
- Experience in luxury, interior, or lifestyle sectors.
- Basic photography/videography skills.
Personal Attributes
- Passionate about luxury design.
- Organised, proactive, and collaborative.
