Channel Marketing Manager, Leading Insurance Company

Responsibilities

• Develop and implement end-to-end marketing and distribution strategies and campaigns for the bancassurance channel aligned with overall business and bank partnership goals.
• Organize engaging marketing events to raise brand awareness and drive business growth
• Collaborate closely with bank partners on joint marketing initiatives, co-branded materials, product launches, and promotional activities.
• Analyze customer data, sales performance, and market trends to identify opportunities, refine targeting, and improve conversion rates across the bancassurance funnel.
• Create and oversee marketing collateral, product communication toolkits, training materials, and point-of-sale resources for bank staff and relationship managers.
• Monitor campaign performance, ROI, and key metrics (leads, conversion rates, product mix, persistency); prepare regular reports and recommendations for continuous improvement.
• Ensure all marketing activities comply with regulatory requirements, brand guidelines, and partner bank policies.
• Coordinate with product, underwriting, sales, training, and operations teams to ensure seamless product positioning and support for the channel.

Requirements

• Bachelor's Degree or above in Business, Marketing or Finance related field
• 10+ years of Marketing experience in Bancassurance, Insurance, Banking or Financial Institutions
• Excellent command in English and Chinese (Cantonese & English)
• Strong insurance product knowledge
• Solid skills in organizing events, including conferences, seminars, trainings etc.
• Self-motivated, proactive and mature candidate will be preferred