Marketing Automation Manager (Edinburgh Or London based)

Job Description

Leading UK & Global Financial Services Firm. Ongoing Digital Transformation Journey. Lead the Marketing Automation Strategy across UK

The business is a household brand name in the Financial Services & Investment Management world. As part of their ongoing digital transformation journey, the business is now looking to expand on their Global Marketing capabilities. Due to new senior leadership, there has been a huge focus on building out their internal digital and data departments, and instrumental to this growth is a newly created Marketing Automation Manager to help scale out their demand and lead generation activities.

With a focus on the UK domestic market, your role will be both B2B Advisory & B2C Retail customers focused. You will be sitting within a wider global marketing function and supporting all product & service lines including investment, pensions, platforms and advice. This will be a technically hands on and strategic role - where you will be executing and delivering the marketing automation strategy through Oracle Eloqua. Your day to day will involve customer journey mapping, setting up & automating trigger/lifecycle/retention campaigns, executing lead generation & top of funnel marketing activities, as well as leveraging data & insights into customer personalisation and segmentation.

The ideal candidate will:

• Be technically proficient with Eloqua (Oracle), or IBM Silverpop/Watson (Acoustic) marketing automation platforms.
• Come from an email marketing, CRM, retention, lifecyle marketing or similar background.
• Have background working knowledge of the investment/asset management world - or a strong understanding of retail customers & consumer marketing.
• Be a technical marketer and be able to build an email template from scratch - working with HTML, CSS as well as visualization tools, PowerBI / Tableau

To hear more about this fantastic opportunity, please contact Tim Yu at Morgan McKinley with your CV and contact details attached by applying, or connect with him via Linkedin for more details. This will be a London or Edinburgh based role, with current remote working capabilities in place.

Morgan McKinley is acting as an Employment Agency and references to pay rates are indicative.

BY APPLYING FOR THIS ROLE YOU ARE AGREEING TO OUR TERMS OF SERVICE WHICH TOGETHER WITH OUR PRIVACY STATEMENT GOVERN YOUR USE OF MORGAN MCKINLEY SERVICES.