Marketing Director Tokyo Events SEO Digital Strategy

Join a leading global exhibitions and events company as a Marketing Director in Tokyo, driving end-to-end marketing strategy across Japan.

This is a senior leadership role where you will own marketing strategy, digital acquisition, and brand growth across a portfolio of large-scale trade events. You will play a key role in driving visitor and exhibitor growth, leveraging data-driven marketing and collaborating closely with sales and business teams.

Key Responsibilities

• Develop and execute integrated marketing strategies to drive exhibitor and visitor acquisition
• Align marketing initiatives with business and sales strategies through market segmentation and customer journey mapping
• Define and track KPIs and ROI, optimising campaigns based on performance data
• Lead digital marketing strategy including SEO, SEM, and paid media campaigns
• Implement lead generation and nurturing programmes using email marketing and automation tools
• Conduct market and competitor analysis to identify growth opportunities
• Present marketing performance insights and recommendations to senior stakeholders

Required Skills and Qualifications

Experience:

• 10-15+ years of experience in marketing (in-house or agency)
• Proven experience across full marketing lifecycle including ROI optimisation, lead generation, and campaign performance analysis
• Hands-on experience with SEO, SEM, digital advertising, and marketing automation tools
• Strong project management experience managing multiple campaigns and stakeholders

Soft Skills:

• Strong analytical and strategic thinking skills
• Highly organised with excellent planning capabilities
• Results-driven with the ability to execute large-scale initiatives
• Proactive and adaptable in a fast-paced environment

Language Requirements:

• English: Business level
• Japanese: Native level

Preferred Skills & Qualifications

• Experience in B2B marketing or event/exhibition marketing
• Marketing certifications such as SEO or web analytics

About the Company

Our client is a leading exhibitions and events organisation operating across multiple business divisions globally. They are known for delivering high-impact events that connect businesses and industries at scale.

Why You'll Love Working Here

• Lead marketing strategy across multiple business units with a significant budget
• Work in a flexible hybrid environment with adjustable start times
• Access to strong employee benefits including training and certification support
• Opportunity to influence large-scale, high-visibility marketing initiatives
• Collaborative and dynamic working environment

Don't Miss Out - Apply Now!