Digital Content Specialist - Kilkenny
About the job
Digital Content Specialist
Kilkenny (Hybrid - 3 days in office)
Manufacturing Industry
Competitive Salary, dependent on experience
Morgan McKinley is partnering with a market-leading manufacturing brand in Kilkenny. They are seeking a creative and commercially minded Digital Content Specialist to join their collaborative marketing team on a permanent basis.
This role is ideal for a storyteller who loves design, digital trends, and building online engagement across social media, email, website, and digital campaigns.
Roles and Responsibilities
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Managing a digital content calendar aligned with brand campaigns and business goals.
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Creating copy and content for social channels, email marketing, blogs, and product launches.
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Optimising website and digital content using SEO best practices.
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Collaborating with designers and agencies to produce visual content and short-form video/reels.
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Monitoring channel data and using insights to continuously improve reach and traffic.
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Attending trade shows and industry events to capture live content and manage social updates.
Job Requirements
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3 to 5 years' experience in digital content creation, social media, or digital marketing.
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Prior experience or strong interest in design-led, consumer-facing products within manufacturing.
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Strong writing and editing skills, with a proven ability to tailor messages to diverse audiences.
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Confidence in producing, editing, or briefing visual assets and short-form videos.
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Organized work style comfortable with managing multiple deadlines and content tasks.
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Relevant qualification in marketing, communications, or digital media is preferred.
Offering an ambitious working environment with a competitive salary, a "Great Place to Work" culture, and a hybrid structure.
