Senior Manager, Branding & Sponsorship

Key Responsibilities

• Identify, evaluate, and negotiate high-value sponsorship opportunities (sports, arts & culture) that deliver strong ROI and brand synergy.
• Develop and execute end-to-end sponsorship activation plans.
• Build and maintain long-term relationships with rights holders, agencies, federations, and event organisers.
• Measure and report sponsorship performance using clear KPIs.
• Align the branding and sponsorship campaigns with group's brand strategy, positioning, visual identity, and tone of voice across all touchpoints.
• Oversee integrated brand campaigns that align with business objectives and deliver measurable uplift in brand awareness, consideration, and preference.
• Partner with product, digital, and customer experience teams to ensure seamless brand delivery from awareness to policy issuance and renewal.
• Stay ahead of consumer trends, competitor activity, and emerging platforms in branding and sponsorship.
• Champion data-driven decision making and innovative storytelling.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or related discipline
• 10-12 years of progressive experience in branding and sponsorship, preferrably from financial services, insurance or 4As agencies.
• Proven track record of managing multi-million-dollar sponsorship portfolios and award-winning brand campaigns.
• Strong network within sports, arts, or community sponsorship circles in Asia is a plus.
• Excellent negotiation, contract management, and stakeholder management skills.
• Strong project management and budget control capabilities.
• Data-literate and comfortable working with brand tracking, media analytics, and attribution models.
• Highly fluent in English and Chinese.