Digital Content Specialist - US Street Fashion Brand

Responsibilities

• Support the marketing strategies initiatives for product launch, seasonal campaigns and branding.
• Create and produce high-quality content, (including visual, graphics, video, copywriting) for online, offline, and other emerging platforms.
• Conceptualize and execute content calendars aligned with product drops, campaigns, collaborations, and cultural moments.
• Identify and capitalize on trending audio, challenges, and formats in street fashion, sneaker culture, and youth trends.
• Analyze content performance using platform analytics and recommend optimizations.
• Stay ahead of street fashion trends, competitor activity, and platform algorithm changes.

Requirements

• Degree holder in Marketing, Graphic Design, Multimedia Design or related disciplines
• 3-4 years of experience in digital content creation, preferably in fashion, streetwear, lifestyle, or agencies.
• Strong portfolio showcasing fashion/lifestyle content.
• Proficiency in content creation tools: Adobe Illustrator, Photoshop, Premiere Pro etc.
• Creative, aesthetics, open-minded and proactive candidates
• Excellent command of English and Chinese (Cantonese/Mandarin) - both written and spoken.
• Passion for street fashion will be a plus.