Strategic Formulation: Develop and implement comprehensive communication strategies to enhance credibility and trust among various stakeholders and the public
Market Visibility: Create and execute cost-effective communication initiatives to boost awareness in both international and local markets, emphasizing I&T positioning and the achievements of partner organizations within the ecosystem.
Team Leadership: Oversee the communications team while collaborating with different business units to define target audiences, craft impactful messaging, and execute effective engagement strategies using aligned tactics and platforms.
Media Engagement: Build and maintain robust relationships with both international and local media outlets to cultivate a credible reputation and enhance media visibility.
Crisis Response: Identify and manage potentially harmful news events through critical assessment and the implementation of strategies to mitigate issues, clearly articulating the organization's stance through multiple media channels.
Team Coordination: Supervise the communications team to aid in the execution of the communication strategy.
Performance Enhancement: Encourage a culture of excellence and continual improvement that prioritizes learning and quality commitment.
Staff Development: Offer ongoing mentorship and support to team members through a collaborative and encouraging approach.
Additional Responsibilities: Undertake other tasks as required.
Educational Background: Bachelor's degree in Journalism, Public Relations, Communications, or a related discipline is essential; an advanced degree is advantageous.
Professional Experience: At least 15 years of relevant experience, with a minimum of 8 years in a leadership role managing a substantial team within corporate marketing communications or public relations.
Media Connections: Strong network with both international and local media, as well as significant relationships with key opinion leaders.
Crisis Management Skills: Proven experience in handling issues and crises, along with effective stakeholder engagement, and familiarity with executive communications.
Personal Qualities: Dynamic, adaptable, collaborative, proactive, and innovative in leveraging new media technologies.
Industry Familiarity: Experience in the the technology sector is a plus.
Language Skills: Proficient in both verbal and written forms of English and Chinese, including Cantonese and Putonghua.