Marketing Manager - Global Entertainment MNC

About the company

Our client is one of the market leaders in the entertainment and leisure industry with over 60 years of history.

About the role

As a Marketing Manager, you will be responsible for initiating marketing campaign strategies and plannings for all communication channels to drive brand awareness, engagement and sales.

Responsibilities

• Develop and execution comprehensive marketing campaigns for both online and offline channels, including media buy, creatives production, digital, events, promotions, celebrity collaborations etc.
• Manage and allocate campaign budgets
• Work closely with external agencies from campaign briefing, strategic planning to performance review
• Monitor campaign performance and provide insights for continuous improvement
• Liaise with other business units and teams to drive the synergy
• Analyze market trends and audience insights to inform campaign strategies

Requirements

• Degree holder in Marketing, Communications or Business related fields
• 8+ years of experience in marketing, digital, media, advertising, communications or event area, preferably from 4As agencies or large MNC
• Creative, passionate, mature and open minded candidate
• Excellent command in written and spoken English, Cantonese and Mandarin