An exciting opportunity has arisen for an experienced Marketing Manager to join a growing professional services organisation. This is a broad and hands-on marketing role, responsible for supporting the continued growth of the business and strengthening its brand presence across digital channels, content and client engagement.
Reporting to the Head of Financial Services, the Marketing Manager will play a key role in delivering the organisation's marketing strategy, while managing the day-to-day execution of campaigns and communications.
The role will work closely with senior leadership and have exposure to strategic business initiatives, while also taking ownership of the organisation's digital presence and marketing activity.
The successful candidate will manage and develop the organisation's presence across LinkedIn, Instagram and TikTok, ensuring consistent brand messaging, creating engaging content and supporting lead generation and business growth.
The successful candidate will:
- Support the development and delivery of the marketing strategy in line with wider business growth objectives.
- Plan and coordinate marketing campaigns and initiatives across digital and social media channels.
- Develop and maintain a forward-looking marketing calendar, planning activity up to 12 months in advance.
- Monitor campaign performance and identify opportunities to improve engagement, reach and effectiveness.
- Manage and grow the organisation's presence across LinkedIn, Instagram and TikTok.
- Create engaging and relevant content that builds brand awareness, drives engagement and supports website traffic and lead generation.
- Oversee the organisation's website, including content updates, design improvements and ongoing maintenance.
- Ensure all digital channels remain current, user-friendly and aligned with brand standards.
- Improve the client journey by ensuring enquiry and booking processes are seamless and user-friendly.
- Work closely with internal teams to ensure marketing activity supports a consistent and high-quality client experience.
- Identify opportunities to enhance client touchpoints across digital and marketing channels.
- Manage relationships with external marketing partners and agencies to support initiatives that generate enquiries and appointments.
- Build strong relationships with internal stakeholders to support marketing projects and wider business initiatives.
- Coordinate internal communications relating to marketing campaigns and activities.
- Support ongoing brand development and ensure consistent messaging across marketing materials and communications.
- Identify opportunities to strengthen brand presence and reputation within the marketplace.
- Contribute to PR, media and wider brand visibility opportunities where appropriate.
The ideal candidate will have 5+ years' experience in a marketing role, ideally gained within professional or financial services. They will have strong experience managing digital marketing channels, including LinkedIn, Instagram and TikTok, alongside excellent content creation skills.
Experience managing websites, including content publishing and design updates, is required. Strong organisational and project management skills are important, as is the ability to manage multiple priorities in a fast-paced environment.
