Job title: Marketing Manager
Contract: Permanent
Location: Cork (Fully onsite)
An established and growing Irish business in Cork operating across both B2B and retail markets is seeking a proactive and versatile Marketing Manager to lead and develop its marketing function.
This is an exciting opportunity to take ownership of the company's marketing strategy and play a key role in supporting continued business growth. The role will cover a broad range of marketing activity, from social media and content creation through to website management, product marketing and market research.
This is a hands-on role, ideal for a commercially minded marketing professional who enjoys taking initiative, developing creative ideas and turning strategy into practical execution.
Key Responsibilities
- Develop and implement marketing strategies aligned with wider business objectives across both retail and B2B markets.
- Develop product activation initiatives to increase brand awareness and support sales growth.
- Drive product visibility through compelling product marketing materials and campaigns.
- Manage social media marketing campaigns, including content creation, scheduling and performance analysis.
- Oversee website redesign, content updates and optimisation to improve user experience and engagement.
- Conduct market research to identify market trends, opportunities and customer needs across both retail and B2B sectors.
- Collaborate with cross-functional teams to ensure consistent branding and messaging across all channels.
- Monitor and analyse marketing performance metrics, providing regular reporting and actionable insights.
- Manage marketing administration, including budgets, invoices and relationships with external suppliers and agencies.
Required Experience & Qualifications
- Proven experience in a marketing role, 5+ years experience ideally with exposure to both retail and B2B environments.
- Strong understanding of consumers and customers.
- Commercial and analytical mindset, with the ability to interpret data and adapt marketing strategies accordingly.
- Creative approach with the ability to develop solutions and work collaboratively to deliver results.
- Ability to work independently, manage multiple projects and meet deadlines.
- Strong social media management and content creation skills.
- Experience using website management platforms such as WordPress or Shopify, with a basic understanding of SEO.
- Excellent written and verbal communication skills.
Preferred Experience
- Experience within relevant B2B or consumer-facing markets.
- Experience in product marketing and/or e-commerce.
- Familiarity with graphic design tools such as Canva or Adobe Creative Suite.
- Experience with marketing automation platforms.
- Knowledge of digital advertising and paid media strategies.
Key Competencies
- Self-starter with strong initiative and problem-solving skills.
- Highly organised with excellent attention to detail.
- Strong stakeholder management and engagement skills.
- Collaborative approach with the ability to work effectively across teams.
- Creative thinker with a strong commercial focus and passion for delivering results.
