Title: Marketing Manager
Contract: 6-Month Fixed-Term Contract
Location: Dublin
Start date: Immediate
An exciting opportunity has arisen for an experienced Marketing Manager to join an international beverage marketing team, supporting the development and growth of a performance hydration portfolio across multiple global markets.
Working closely with the Marketing Director, this role will focus on developing consumer-led strategies, propositions and activation platforms for non-sports hydration products, with responsibility for supporting rapid launches and market expansion.
The successful candidate will combine strong consumer insight with commercial thinking, creativity and a global mindset to develop marketing programmes that can be adapted effectively across different markets.
Key Responsibilities
- Develop a deep understanding of consumers, identifying emerging trends, demand spaces and actionable insights.
- Develop compelling, consumer-led propositions that are globally relevant while remaining locally adaptable.
- Support the development and evolution of brand strategy, including brand positioning, archetypes and distinctive brand assets.
- Contribute to the development of the brand portfolio across key international markets, covering concept development, product innovation, packaging and communications.
- Identify and develop engaging lifestyle-led platforms that strengthen consumer connection with the brand.
- Support the development and execution of scalable global marketing programmes and activations.
- Ensure commercial considerations, including pricing, P&L and business models, are incorporated into marketing decisions.
- Work collaboratively with cross-functional teams including Insights, PR, Legal, Design, R&D, Finance, Supply Chain and Commercialisation.
- Lead regular global meetings with key markets, including agenda setting, presentation development and tracking progress against key initiatives.
- Manage relationships with external agency partners, ensuring high-quality delivery of insights, concepts, consumer propositions and brand experiences.
- Identify strategic innovation opportunities that can unlock future growth.
- Work with innovation and cross-functional teams to assess the feasibility of new initiatives and support successful local-market launches.
- Manage projects through the relevant global stage-gate process, ensuring initiatives remain on track from development through to launch.
About You
- 7-11 years' marketing experience, ideally within the CPG or beverage industry.
- A strong digital marketing background and a forward-thinking approach to brand development and transformation.
- Experience developing consumer propositions, brand strategies and integrated marketing programmes.
- Strong understanding of consumer insights and the ability to translate insights into compelling marketing solutions.
- Experience working with and managing external agencies across strategy, creative, brand experiences and activation.
- Proven experience leading cross-functional teams to develop and launch new marketing programmes or platforms.
- Strong commercial and analytical capability, with an understanding of P&L and broader business levers.
- Experience working within, or a good understanding of, a franchise or bottling model would be advantageous.
- Excellent influencing and stakeholder management skills, with the ability to bring markets and regions with different priorities together around a common strategy.
- Strong communication and presentation skills.
- A collaborative, decisive and commercially minded approach.
- A global outlook, with an appreciation of cultural and market differences.
- An MBA would be advantageous.
