Head of Marketing & Distribution

Head of Marketing & Distribution - Insurance Sector
Location: Dublin, Ireland
Industry: Insurance | Type: Permanent | Newly Created Role

A leading European insurance provider is seeking a Head of Marketing & Distribution to drive strategic growth across key EEA markets. This is a newly created role and a unique opportunity to influence product innovation, commercial strategy, and partner distribution across a diverse portfolio.

Duties & Responsibilities

1. Market & Customer Insights

• Build and maintain deep understanding of insurance markets across France, Italy, Spain, Portugal, Poland, Germany, and beyond.

• Monitor trends, conduct market analysis, and deliver insight reports.

• Run workshops, benchmarks, surveys, and customer focus groups.

• Partner with external research agencies for in-depth studies.

2. Product Innovation & Strategy

• Develop a mid-term product innovation roadmap (e.g., CPI, Lifestyle, GAP, and emerging solutions).

• Lead end-to-end product design with cross-functional teams (actuarial, legal, risk, compliance).

• Drive feasibility studies, documentation, and internal approval processes.

3. Sales & Distribution Support

• Create sales training, pitch materials, and marketing support for partners and prospects.

• Deliver webinars, sales kits, and point-of-sale tools.

• Lead performance measurement of distribution campaigns.

4. Commercial Communication

• Build a suite of corporate presentation templates and pitch decks.

• Support tender submissions and internal business development efforts.

Leadership & Collaboration

• Lead and mentor a small team, driving performance and development.

• Collaborate daily with internal sales, legal, actuarial, and operational teams.

• Engage with partners, third-party administrators, and senior stakeholders across the group.

What You Bring

• 10-15 years' experience in insurance, retail banking, or consumer finance marketing.

• Master's degree in Marketing, Business, or related field.

• Expertise in product development and value proposition design.

• Excellent communication and stakeholder engagement skills.

• Strong proficiency in Microsoft Office (Excel, Word, PowerPoint).

• Fluent in English; German or French is a plus.

Why Apply?

• Senior-level influence in a dynamic international organization.

• Exposure to multiple markets with scope to drive regional impact.

• A chance to shape a new function from the ground up