Technical Sales Engineer - Automation, Components & Systems
The Company
Our client is a well-established, global provider of industrial automation, machine safety, process safety and industrial security solutions, with a long-standing presence in Ireland. The Irish operation combines sales, services, and engineering expertise, supporting customers across manufacturing, process industries, energy, and infrastructure.
The organisation is known for its strong technical depth, innovation-led culture, and long-term investment in R&D, offering engineers the opportunity to work on complex, safety-critical automation projects.
The Role
The Technical Sales Engineer will be responsible for driving sales growth and market penetration across Ireland for a portfolio of automation components, systems, and engineering services.
This is a customer-facing, consultative sales role, combining technical expertise with commercial acumen, working closely with OEMs, system integrators, panel builders, and end users.
You will manage the full sales lifecycle, from opportunity identification through to order conversion, while developing long-term customer partnerships.
Key Responsibilities
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Grow revenue and market share within assigned customers and sectors
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Develop and strengthen relationships with OEMs, system integrators, and industrial end users
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Identify and convert opportunities for:
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Automation components and systems
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Machine safety and process safety solutions
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Engineering upgrade and retrofit projects
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Act as a technical advisor, understanding customer applications and proposing compliant, value-adding solutions
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Support presales and post-sales technical discussions
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Collaborate with internal sales, technical support, and marketing teams
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Maintain accurate customer and opportunity data using CRM
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Provide market and competitor intelligence
For senior candidates, there may be scope to take on additional leadership responsibilities within the sales team.
The Person
Essential Experience & Skills
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5+ years' experience in technical sales within:
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Proven success selling to industrial customers and managing multiple accounts
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Strong understanding of automation technologies, such as:
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PLCs and control systems
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Safety relays and safe automation systems
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Motion control, sensors, actuators
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Robotics and decentralised automation
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Industrial networks and OT security
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Ability to engage technically and commercially with stakeholders from shop floor to senior management
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Track record of achieving demanding sales targets
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Strong initiative, organisation, and relationship-building skills
Additional Requirements
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Third-level qualification (engineering, business, or related) or equivalent experience
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Full clean driving licence
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Willingness to travel across Ireland with occasional overnight stays
