SEO Specialist

Title: SEO Strategist

Contract Length: 12 months

Role

Morgan McKinley has partnered with a pharmaceuticals organisation in Cork looking to hire a SEO Specialist. The purpose of the role is to maximize the visibility, discoverability, and performance of web content through advanced SEO strategies and continuous optimization. Deliver high-quality, SEO-optimized, and visually engaging content across web properties.

Responsibilities:

Comprehensive SEO Strategy Development

• Create and maintain a detailed SEO roadmap aligned with overall content strategy.
• Define KPIs and reporting cadence for SEO performance.

Keyword Research & Content Mapping

• Perform in-depth keyword research using tools like SEMrush, Ahrefs, or Google Keyword Planner.
• Map keywords to content clusters and customer journey stages.
• Identify long-tail and high-intent keywords for niche audiences.

On Page Optimization

• Optimize meta tags, headers, alt text, and structured data.
• Ensure proper internal linking and URL structure for improved crawlability.

Technical SEO

• Audit site architecture for crawl efficiency and indexation.
• Monitor and resolve issues related to site speed, mobile responsiveness, and Core Web Vitals.
• Collaborate with developers to implement technical fixes (e.g., canonical tags, redirects).

Content Performance Analysis

• Track rankings, organic traffic, and engagement metrics.
• Use analytics tools (Google Analytics, Search Console) to identify improvement areas.
• Provide actionable insights to content creators and strategists.

Link-Building & Authority Building

• Develop link-building strategies to improve domain authority.
• Identify partnership opportunities for backlinks and guest content.

Local & International SEO

• Optimize for local search where relevant (Google My Business, local citations).
• Support multilingual SEO strategies for global content hubs.

KPIs & Success Metrics:

• Organic Traffic Growth: % increase in organic sessions over baseline.
• Keyword Rankings: Number of priority keywords in top 10 positions.
• Technical Health: Reduction in crawl errors and improved Core Web Vitals scores.
• Conversion Rate from Organic: Growth in leads or actions from organic traffic.
• Backlink Quality: Increase in high-authority backlinks.