Content Strategist

Title: Content Strategist

Contract Length: 12 months

Objective: To establish a robust web content strategy and ensure effective execution by engaging specialized roles that will create, optimize, and manage content across digital platforms.

Role: Morgan McKinley has partnered with a pharmaceuticals organisation in Cork, the role of Content Strategist is to define and lead the overall content strategy, ensuring alignment with business objectives, customer needs, and digital engagement goals.

Responsibilities:

Strategic Planning

• Develop a comprehensive content strategy that supports organizational objectives and customer engagement.
• Create governance models, editorial calendars, and workflows for content production and approval.
• Evolve digital content strategy; identify content gaps and opportunities based on market research, customer journeys, and competitive analysis.

Stakeholder Engagement

• Collaborate with internal teams to align content priorities.
• Facilitate content meetings to ensure cross-functional alignment and timely delivery.
• Act as the primary liaison between key stakeholders and content execution teams.

Content Architecture & Framework

• Define taxonomy, metadata standards, and tagging systems for content discoverability.
• Ensure content is structured for scalability and reuse across platforms.

Oversee Performance & Optimization

• Partner with analytics and SEO specialist + enterprise team to monitor content performance.
• Use data-driven insights to refine strategy and improve engagement metrics.
• Establish KPIs for content effectiveness and ROI.

Compliance & Governance

• Ensure all content adheres to brand guidelines, regulatory requirements, and accessibility standards.
• Maintain version control and audit trails for content assets.

Innovation & Trends

• Stay updated on digital content trends, emerging technologies, and best practices.
• Recommend new formats (interactive content, video, infographics) to enhance engagement.

KPIs & Success Metrics:

• Strategy Delivery: Completion of documented content strategy within agreed timelines.
• Engagement Metrics: Increase in page views, time-on-page, and conversion rates.
• Content Efficiency: Reduction in duplicative content and improved reuse across channels.
• Governance Compliance: 100% adherence to brand and regulatory standards.
• Stakeholder Satisfaction: Positive feedback from internal teams on clarity and usability of strategy.
• Performance Improvement: Measurable uplift in content-driven KPIs (organic traffic, lead generation).