Digital Marketing Officer (Social media focused) - 25K

Key Responsibilities

• Create and publish engaging content across platforms, especially RED, Instagram, Facebook, and WeChat.
• Manage community interactions and respond promptly to comments/messages.
• Plan and optimize paid social campaigns
• Collaborate on content creation with internal teams and influencers/agencies.
• Analyze performance metrics and report on ROI using platform analytics tools.
• Stay updated on trends, algorithms, and competitor activities.

Requirements

• Bachelor's degree in Marketing, Communications, or related field.
• 2-4 years of hands-on digital/social media experience.
• Proven experience with Xiao Hong Shu (RED) required.
• Exposure to luxury or design brands strongly preferred.
• Strong copywriting, basic graphic/video editing skills
• Familiarity with social media tools
• Excellent English and Mandarin; creative yet analytical mindset.