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SEO & PPC Executive

Job Seekers United Kingdom Marketing

Job Summary

  • West Sussex
  • Permanent
  • BBBH803744
  • Jan 14, 2022
  • £35k - £40k
Job Description

Morgan McKinley is looking for an experienced SEO & PPC Executive to work for a fab company based in West Sussex. The Senior SEO & PPC Executive will be responsible for developing, implementing, measuring and optimising all search related marketing activities to deliver the business objectives for the company. The SEO & PPC Executive will play a key role, working with the Digital Marketing Manager to execute search marketing campaigns ensuring they are delivered on time and to budget and KPIs.

Salary: £35K + excellent company benefits

Location: Hybrid working, 2 days in office and 3 days from home

Hours: 9-5 Monday to Friday

The SEO & PPC Exec's duties and responsibilities:

  • Assisting the Digital Marketing Manager to create and execute a best-in-class search marketing strategy designed to deliver the annual business objectives of associated product & services.
  • Working across the marketing department including PR, Social, and the Publications teams to be the Digital Search champion ensuring best practice is adhered to at all times, campaigns are delivered on time, to budget and achieve the agreed marketing KPIs
  • Working collaboratively with the IS team to implement technical SEO recommendations
  • Collaborate with the content team to deliver Landing page optimisation for all Search campaigns
  • Responsible for day to day search analytics to inform the performance of campaigns, and informing the weekly and adhoc website reporting.
  • Working with the Digital Analyst, provide business changing insight, analysis and recommendations which will inform the brand strategy, search strategy, campaign performance and budget allocation.
  • Responsible for providing keyword research for all of the products & services to inform the search marketing strategies.
  • Working with the Digital agencies on SERPs analysis with a focus on local SEO, Google SNippets and Google maps, Yext to deliver productive campaigns.
  • Ensure all search marketing campaigns adhere to all local market regulations i.e. Advertising Standards, CAP codes, FCA regulations and Data Protection.
  • Collaborate and support internal marketing and product teams to manage and facilitate ad hoc requests

Skills & Experience Required:

  • Experienced in SEO website optimisation techniques across high traffic websites
  • Experience using tools such as Moz, ahrefs and SEMRush, YEXT, Adthena
  • Agency management experience
  • Comfortable working as part of a team as well as on their own initiative
  • Able to manage multiple work streams and prioritise effectively to ensure deadlines are met
  • Good understanding of how Paid Search fits into the wider digital and marketing mix, and an ability to explain and justify your strategy based on data and insights
  • Strong attention to detail with good written and verbal communication skills

Morgan McKinley is acting as an Employment Agency and references to pay rates are indicative.

BY APPLYING FOR THIS ROLE YOU ARE AGREEING TO OUR TERMS OF SERVICE WHICH TOGETHER WITH OUR PRIVACY STATEMENT GOVERN YOUR USE OF MORGAN MCKINLEY SERVICES.

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Consultant Details

Consultant Details

Faye Thornhill
Faye Thornhill
  • Senior Consultant | Business Support, HR & Finance Recruitment
  • +44 (0) 1293 523 400
  • fthornhill@morganmckinley.com