Join a global enterprise network and infrastructure provider as a Regional Marketing Lead, taking ownership of regional go-to-market (GTM) and B2B marketing strategy across key markets.
This is a commercially focused marketing leadership role responsible for connecting marketing activity directly with demand generation, sales pipeline growth, and revenue outcomes. Working closely with regional Sales and Product leadership, you will develop market-specific GTM strategies and execute campaigns designed to generate measurable business results.
You will own regional marketing strategy from planning through execution, developing multi-channel demand generation programmes, identifying prospective enterprise clients, and creating innovative approaches to engage C-level decision-makers.
A key part of the role will be balancing growth with marketing efficiency. You will monitor campaign performance and cost-per-lead while ensuring marketing initiatives contribute to a strong and sustainable sales pipeline.
For an experienced B2B technology or telecommunications marketer, this is an opportunity to combine regional marketing, GTM strategy, demand generation, field marketing, and enterprise lead generation within a global technology organisation supporting advanced connectivity, cloud, and AI-related infrastructure.
Key Responsibilities
- Partner directly with regional Sales and Product leadership to develop regional go-to-market strategies tailored to priority markets.
- Own and execute the regional marketing strategy, with clear accountability for measurable pipeline and business outcomes.
- Develop and execute integrated marketing campaigns aligned with overall GTM priorities.
- Monitor campaign effectiveness and optimise activities to maintain an efficient cost-per-lead ratio.
- Build a robust enterprise sales pipeline through multi-channel demand generation and direct marketing initiatives.
- Identify prospective enterprise clients and develop targeted engagement strategies to create new sales opportunities.
- Develop innovative marketing approaches designed to capture the attention of C-level executives and senior enterprise decision-makers.
- Coordinate lead follow-up processes to ensure marketing-generated opportunities are effectively progressed.
- Initiate targeted appointments and engagements between qualified prospective clients and the Sales team.
- Work closely with Sales to align marketing activity with pipeline priorities and commercial objectives.
- Collaborate with Product leadership to ensure messaging and campaigns reflect relevant product capabilities and market requirements.
- Evaluate campaign and pipeline performance with a strong focus on ROI, lead quality, and revenue contribution.
- Support regional market growth through coordinated field marketing and campaign execution.
Required Skills and Qualifications
Experience:
- Proven track record leading regional B2B marketing strategies within the technology or telecommunications sector.
- Strong experience developing and executing demand generation campaigns that contribute to sales pipeline growth.
- Extensive experience building multi-channel lead generation pipelines.
- Demonstrated experience engaging C-level enterprise stakeholders through targeted B2B marketing initiatives.
- Experience developing marketing strategies aligned with regional go-to-market and commercial objectives.
- Experience executing campaigns with accountability for measurable pipeline, ROI, and business outcomes.
- Strong understanding of B2B enterprise marketing and the relationship between marketing activity, sales pipeline, and revenue.
- Experience collaborating closely with Sales and Product teams in a technology-focused commercial environment.
Soft Skills:
- Exceptional cross-functional collaboration skills, particularly when partnering with Sales and Product leadership.
- Strong strategic mindset with the ability to connect marketing activities to broader commercial objectives.
- High level of accountability for ROI, pipeline generation, and revenue growth.
- Strong communication and stakeholder-management skills.
- Commercially focused approach to marketing strategy and campaign execution.
- Ability to develop creative approaches for engaging senior enterprise decision-makers.
- Data-driven mindset when evaluating campaign effectiveness, cost-per-lead, and pipeline performance.
- Ability to operate effectively across regional and cross-functional teams.
Language Requirements:
- Japanese: Native level
- English: Intermediate/business level
Preferred Skills & Qualifications
- Experience managing field marketing and campaign execution across Asian markets.
- Experience marketing enterprise technology, telecommunications, network infrastructure, cloud, or related solutions.
- Familiarity with regional GTM strategies targeting large enterprise customers.
- Experience developing executive-level marketing initiatives targeting C-suite stakeholders.
- Experience working within an international or global technology organisation.
About the Company
Our client is a global enterprise network and infrastructure provider delivering secure, high-performance connectivity and cloud solutions to enterprise, government, and commercial customers.
Its infrastructure supports increasingly sophisticated enterprise technology requirements, including advanced cloud and AI-related applications where reliable, secure, and high-performance connectivity is critical.
Operating across international markets, the organisation combines technology, infrastructure, and commercial expertise to support customers undergoing digital transformation and adopting next-generation enterprise technologies.
The Regional Marketing Lead will play an important role in connecting these capabilities with regional market opportunities, developing GTM strategies that generate demand, strengthen sales pipelines, and support sustainable revenue growth.
Why You'll Love Working Here
- Take ownership of regional B2B marketing and GTM strategy within a global technology organisation.
- Work directly with regional Sales and Product leadership to influence commercial growth.
- Lead demand generation initiatives with measurable responsibility for pipeline and business outcomes.
- Develop campaigns targeting major enterprise clients and C-level decision-makers.
- Gain regional exposure through field marketing and campaign execution across Asian markets.
- Work around critical network infrastructure supporting cutting-edge enterprise, cloud, and AI technologies.
- Operate in a high-accountability environment where new ideas can directly influence marketing strategy and industry innovation.
- Build expertise across GTM strategy, demand generation, enterprise marketing, pipeline development, and revenue-focused marketing.
- Benefit from flexible hybrid working practices supporting professional performance and work-life balance.
- Receive competitive compensation of ¥11M-¥14M.
Don't Miss Out - Apply Now!
