Develop and implement comprehensive marketing strategies for personal care products that align with the overall business objectives.
Manage the marketing budget effectively, ensuring optimal allocation of resources to maximize ROI.
Analyze market trends, consumer insights, and competitive landscape to inform strategic decisions.
Campaign Development & Execution
Lead the creation and execution of 360-degree marketing campaigns across various channels including digital, print, in-store promotions, and social media.
Collaborate with cross-functional teams (Product Development, Sales, and Creative) to ensure cohesive messaging and branding.
Monitor campaign performance and adjust strategies as necessary to meet KPIs.
Channel & Key Account Management
Develop and maintain strong relationships with key retailers, distributors, and online platforms.
Create tailored marketing plans for key accounts to drive sales and enhance visibility.
Conduct regular performance reviews and provide insights to optimize channel strategies.
Team Leadership & Development
Lead and mentor a team of marketing professionals, fostering a collaborative and innovative work environment.
Provide guidance on best practices in marketing and professional growth opportunities for team members.
Reporting & Analysis
Prepare and present comprehensive marketing reports to senior management, illustrating campaign performance, market trends, and strategic recommendations.
Utilize data analytics to measure effectiveness and inform future marketing strategies.
Qualifications
Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.
8+ years of experience in marketing roles within the FMCG sector, with a focus on personal care products.
Proven track record in managing marketing budgets and delivering successful 360-degree campaigns.
Strong experience in channel management and key account strategies.
Excellent leadership, communication, and interpersonal skills.
Proficient in data analysis and marketing performance metrics.
Now Hiring: Marketing Manager - MNC Personal Care in Hong Kong (JN -072025-1984771)-Morgan McKinley