The Opportunity
A leading organisation within the healthcare sector is looking to appoint a Digital Marketing & E-Commerce Executive to support the growth of its digital presence and online sales activity.
This is a broad digital role combining digital marketing, performance marketing, social media, SEO and e-commerce. Working closely with internal marketing teams and external agency partners, the successful candidate will help develop and execute digital campaigns while identifying opportunities to strengthen online visibility and commercial performance.
Key Responsibilities
Digital Marketing
- Support the development and delivery of digital marketing plans across a portfolio of corporate and consumer-facing brands.
- Identify emerging digital trends, platforms and opportunities to improve brand awareness and engagement.
- Manage and coordinate social media activity, ensuring content supports wider marketing objectives.
- Plan and deliver digital campaigns across paid search, SEO, social media and display advertising.
- Work alongside brand and marketing teams to develop engaging content for a range of digital channels.
- Coordinate relationships with external digital agencies and partners.
- Ensure all digital activity is consistent with brand guidelines and relevant industry regulations.
- Track website and campaign performance, using key metrics such as engagement, reach, conversion and ROI to identify areas for improvement.
E-Commerce
- Help shape and deliver the online sales and retail media strategy across relevant e-commerce platforms.
- Identify opportunities to improve online visibility, customer engagement and commercial performance.
- Plan and manage retail media activity, including sponsored advertising, promotions and product placements.
- Work closely with major e-commerce partners to maximise product visibility and strengthen the digital customer journey.
- Support the ongoing development of the company's digital shelf presence and e-commerce contribution.
- Monitor competitor activity and wider market developments, bringing relevant digital and e-commerce best practice into the business.
- Analyse e-commerce and retail media performance and make recommendations to improve ROI and effectiveness.
The ideal candidate will have:
- A degree in Marketing, Business, Communications or a related discipline is advantageous.
- 3+ years' experience in digital marketing, with exposure to areas such as e-commerce, performance marketing, SEO and content.
- Strong knowledge of digital marketing platforms, analytics and reporting tools.
- A good understanding of emerging digital trends and the evolving social media landscape.
- Strong analytical skills with the ability to translate campaign data into actionable recommendations.
- Excellent communication and stakeholder management skills.
- A proactive, collaborative approach and the ability to work effectively as part of a wider marketing team.
- A genuine interest in digital marketing, e-commerce and how technology can be used to drive brand and commercial growth.
Why Consider This Role?
This is an excellent opportunity for a digitally focused marketer to take ownership across both digital marketing and e-commerce, working across a varied portfolio within an established organisation. The role offers the opportunity to influence digital strategy while remaining hands-on with campaign execution, performance analysis and online growth.
