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Marketing Communications Manager

Job Seekers Singapore Marketing Telecoms

Job Summary

  • Singapore
  • Permanent
  • BBBH802844
  • Jan 06, 2022
  • Competitive
Job Description

Morgan McKinley is partnering with one of Asia's leading communications technology companies headquartered in Singapore for a Marketing Communications Manager role.

Job Description:

  • Develop and drive marketing communication strategies for high value segments across mobile and home services, rewards and high ARPU add-ons (including Roaming & OTT), build and improve brand awareness and experience, generate demand and top of mind consideration amongst the affluent consumer segments
  • Create innovative content and through-the-line campaigns that include advertising, websites, social media, content, promotions, sponsorships, on ground activation and event management that appeals and engage with the affluent and aspiring consumer segments
  • Utilise data and customer journey mapping to find communication opportunities to enhance the stickiness of its offerings
  • Identify new opportunities to drive revenue across existing base and drive Go-To-Market plans to the high value segment
  • Develop full year planning for high value segment that include communication strategies, media strategies and A&P budget
  • Evaluate the effectiveness of marketing plans to enable data-driven marketing
  • Full accountability in supporting key business drivers KPIs that include Gross Adds, ARPU, revenue for its core products and add-ons

The Ideal Candidate:

  • Degree in Marketing and/or Communications
  • Minimum 5 years' experience in digital marketing/marketing communications functions with a proven track record in executing successful digital marketing campaigns and building brand awareness to achieve business goals in the B2C sector
  • Experience in a retail environment or fast-paced FMCG company

If you are keen on this exciting opportunity, kindly 'Apply Now' or email egoh@morganmckinley.com

*Referrals are greatly appreciated*

Estella Goh

EA Licence No: 11C5502

EAP Registration No: R21103781

Only shortlisted candidates will be responded to. If you do not receive a response within 14 days, please accept this as a notification that you have not been shortlisted.

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Consultant Details

Consultant Details

Estella Goh
Estella Goh
  • Consultant | Sales & Marketing Recruitment
  • +65 6818 3158
  • egoh@morganmckinley.com