Job Title: Digital Marketing Executive
Location: Galway, Ireland
Purpose of the Role
An opportunity has arisen for a Marketing Executive to join an international marketing team, supporting the delivery of strategic marketing initiatives to increase brand awareness and drive sales growth across a diverse product portfolio. The successful candidate will play a key role in campaign execution, lead generation, and brand development across multiple markets.
Key Responsibilities
- Manage lead generation campaigns across multiple product portfolios and international markets using CRM systems.
- Develop and deliver integrated marketing campaigns across both digital and traditional channels.
- Create and manage print materials including catalogues, brochures, flyers, and other promotional content.
- Produce and maintain online content across websites, social media platforms, and email marketing campaigns, including SEO optimisation.
- Coordinate and support exhibitions, trade shows, open days, and other promotional events.
- Assist in planning and executing new product launch campaigns.
- Ensure consistency in branding and adherence to brand guidelines across all marketing materials and platforms.
- Manage projects related to website and social media development and optimisation.
- Support PR initiatives, advertising campaigns, and editorial content development.
- Write, edit, and proofread marketing content to a high standard.
- Conduct market research and monitor industry trends to inform marketing strategies.
- Maintain and update marketing databases to ensure accuracy and accessibility.
- Manage budgets, supplier relationships, and track marketing expenditure.
- Collaborate with internal teams including sales to align marketing activities with business objectives.
- Provide general administrative support as required.
Skills and Experience Required
- Degree in Marketing, Business, Commerce, or a related discipline.
- 2-3 years' experience in a marketing role with responsibility for lead generation and campaign management.
- Strong digital marketing knowledge, including SEO, email marketing, and social media.
- Experience working with CRM systems, CMS platforms, and MS Office tools.
- Excellent written and verbal communication skills, with strong copywriting and proofreading ability.
- Strong organisational skills with the ability to manage multiple projects simultaneously.
- Analytical mindset with good problem-solving skills.
- Ability to build and maintain effective working relationships with internal and external stakeholders.
- Creative, proactive, and commercially aware.
Desirable
- Digital marketing qualification.
- Experience in eCommerce, sales, or customer service environments.
- Knowledge of sectors such as agriculture, construction, marine, or material handling.
- Fluency in additional languages.
- Full, clean driving licence.
Personal Attributes
- Highly organised and detail-oriented
- Strong time management and prioritisation skills
- Excellent interpersonal and negotiation skills
- Innovative and results-driven approach
- Ability to work independently and as part of a team
Additional Information
- Role may involve occasional travel for events, exhibitions, and meetings.
- Competitive salary and benefits package offered, dependent on experience.
