Digital Marketing Manager

Job Description

If you are looking for a new role working within a sporting organization managing their evolving digital marketing team on an 12 month contract, please see below

Title: Digital Marketing Manager

Location: Hybrid - Kildare/Dublin

Type: 12 month - Fixed Term Contract

Job Summary:

Our client is a national sports body that is looking for a Digital Marketing Manager to join their Marketing Department for a 12 Month Fixed Term Contract. As Digital Marketing Manager your role will be to drive interest and the profile of the sports body by ensuring its digital marketing channels are optimized. This is a strategic role in developing high quality content that suits the clients target markets for key events and for the sport in general.

Responsibilities:

• Play a strategic role in developing the digital marketing strategy for the client.
• In partnership with the digital team, build and maintain the client's social media presence across its multiple channels.
• In partnership with the digital team, Set and exceed website and social KPIs aligned with business goals, and make changes based on-site performance.
• Collaborate and consult with external creative agencies on the development, execution, and production of a full spectrum of digital marketing campaigns and content including targeted online advertising and e-commerce.
• Continue to develop a commercial focused website with end-to-end customer experience across multiple channels and customer touch points.
• Manage the relationship between CTOaas and the Marketing department to align with our strategic needs.
• Manage activities to drive traffic, conversion rate optimization, customer retention, and new customer growth.
• Drive regular competitor intelligence and weekly/monthly updates on key digital activities.
• Develop and support the content team and campaign management for new season launches and tactical promotions.
• Collaborate with in-house IT services to continuously drive conversion focused traffic and optimize user experience.
• Work with HRI Racecourses to maximize the revenue potential.
• Generate creative content strategies for HRI and its racecourses.

Skills and Experience:

• At Least 5 years' experience in a digital Marketing management role. With a track record of delivering strategic growth.
• BSc/BA in marketing/Digital Media or equivalent experience in a Marketing Manager role.
• High energy and results oriented with a passion for all things digital.
• Ability to deliver service excellence and a clear understanding of key online marketing priorities.
• Experience in managing teams and collaborating with colleagues to achieve business objectives.
• Track record of successfully promoting and building brands online.
• Pursues with energy, drive, doesn't stop at the first answer and sees to the end.
• The ability to be curious and the courage to challenge positively. Strong attention to detail with high quality work output.
• Ability to learn quickly and work on own initiative.
• Demonstrated project management skills.
• The ability to effectively plan and organise and manage multiple tasks/projects at any one time.
• Ability to effectively communicate, influence and constructively challenge key stakeholders.
• Prior experience in sports marketing world would be highly advantageous.

Morgan McKinley is acting as an Employment Agency and references to pay rates are indicative.

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