Product Development & Marketing Director - MNC Toys & Gaming
- BBBH776655 Mar 18, 2021 Competitive
A MNC retail activation & marketing production agency is currently looking for a Marketing Director to join their growing team.
About the role
A MNC retail activation & marketing production agency is currently looking for a Marketing Director to join their growing team. This person will act as the key person for APAC clients' retail activation campaigns and strategic business planning for the company.
- Regional strategic planning for client's retail portfolio across Asia (predominantly HK, CN, TW)
- To drive customer loyalty either in an agency setting or a consumer goods/ retail environment
- Analyse and evaluate brand metrics, consumer behaviors, industry and retail trends to identify opportunities for clients and campaign development
- In partnership with HQ to formulate go-to-market plans, brand activation campaigns, Media & PR strategies, product portfolio development for the brands
- Support the Regional Marketing Director in managing the relationship with licensees, licensors, distributors and dealers
- Lead category price analysis utilising regional pricing strategy
- Lead and participate in ad-hoc internal projects where required
- University graduate or above in any discipline.
- A minimum of 10 years of solid experience of driving marketing and retail activation campaigns
- A self-motivated team player, possessing excellent negotiation, leadership and communication skills
- Existing thought leadership on customer loyalty and an ability to develop future business pipeline
- Credible with gravitas and impact; able to command immediate attention, respect with a senior level audience to build a compelling business cases supporting the company's goals
- Excellent communication and presentation skills
- Good mix of strategy and hands-on mentality
- High level of commitment/motivation
- Fluent in both English, Cantonese and Mandarin
- Willing to travel (occasionally)
Managing Consultant | Sales & Marketing Recruitment