We have a fantastic opportunity for an Email Marketing Executive to join a very successful company with an impressive portfolio of luxury brands. Alongside a competitive salary of up to £27,000 the company offers excellent benefits including hybrid working (2 days a week working from home), generous allowance of 25 days holiday plus Bank Holidays, paid volunteering days, pension, brand discounts and perks, employee assistance programme and more.
The focus of this role is to execute, evaluate and optimise sales and inspirational e-mails across brands to improve customer retention.
Responsibilities will include:
- Plan, create and deploy the email marketing schedule across all brands to an agreed framework (frequency and format)
- Develop and refine a suite of email templates to ensure efficiency
- Ensure alignment of messaging within emails with the content calendar used across all communication channels
- Periodically assess the targeting of emails to maximise sales opportunities and minimise risk
- Generate new campaign ideas
- Track competitor activity to identify further opportunities
- Deploy testing framework across the email schedule for each brand, to assess the potential for alternative solutions to drive improved performance
- Create and maintain reports illustrating results for the email programme and identify opportunities to improve core metrics
The successful candidate will have previous experience in email or digital marketing, with a strong understanding of email marketing principles, best practices, and metrics, as well as creative flair.
For more information apply now!
