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Marketing Communications Manager

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Job Summary

  • Singapore
  • Permanent
  • BBBH832248
  • Oct 26, 2022
  • Competitive
Job Description

Morgan McKinley is partnering with one of Asia's leading communications technology companies headquartered in Singapore for a Marketing Communications Manager role.

Job Description:

  • Understand consumer journey to drive revenue for various customer segments across the business's core and non-core products
  • Utilise data to generate insight on customer journey to identify new opportunities to drive revenue across existing customer base and drive and support all GTM plans
  • Conceptualise and execute programs that resonates with the target audience across platforms (offline and online), as well as evaluating the effectiveness of marketing plans
  • Develop annual marketing campaigns calendar that includes communication strategies, media strategies and A&P budget to drive incremental revenue for the business
  • Enhance the business's branding, align brand guidelines across other marketing functions and provide a strong brand experience to consumers
  • Support business KPIs that include gross adds, ARPU, revenue for core products and add-ons

The Ideal Candidate:

  • Degree in marketing or communications
  • 5-7 years' digital marketing/communications experience in a fast-paced, B2C environment is a MUST
  • Proficient in customer segmentation and customer journey for effective upselling and cross-selling opportunities
  • Hands on experience in ATL and BTL marketing activities
  • Experience in digital ads (creation, formatting and copywriting)
  • Good understanding of marketing funnel to evaluate effectiveness of campaigns across an omnichannel business

If you are keen on this exciting opportunity, kindly 'Apply Now' or email

*Referrals are greatly appreciated*

Estella Goh

EA Licence No: 11C5502

EAP Registration No: R21103781

Only shortlisted candidates will be responded to. If you do not receive a response within 14 days, please accept this as a notification that you have not been shortlisted.


Consultant Details

Consultant Details

Estella Goh
Estella Goh
  • Consultant | Sales & Marketing Recruitment